Google Shopping Feed Optimisation

Google Product Search

Rankability have created & optimised product feeds for a wide range of clients and have had positive favourable results and success in increasing online sales.

Your products appear in the main listings of Google searches and appear as a small product image, brief description and price and your website/company brand. This information is displayed prominently and more often than not in the top half of Google's first page results preceded by the words, ("shopping results for...")

Google will display upto three related products when a user searches on Google and matches a correlated product or service it believes is appropriate to the users search requirements. A fully optimised and correctly configured shopping feed can provide an excellent source of both targeted traffic and increased sales for your online shop.

If you have a large number of products that you are selling online, you could be missing out on a large volume of traffic and sales. If you are using an existing e-commerce Google merchant plugin, it may still require optimising, so it conforms to Google's full data feed requirements.

Google product search is also referred to as Google Shopping, and was formerly known as Google Products, Google base and Froogle.

Preparing, Creating & Uploading Your Google Shopping Feed

If you own an ecommerce web site, it is important that it works to it's full potential and a correctly optimised Google product feed is a powerful way of gaining more visitors and increasing sales to your site.

To establish a fully optimised shopping feed, we will:

• Use keywords in product titles and descriptions to ensure all relevant product keywords are included.
• Ensure each product includes a quality, high resolution picture.
• Optimise and incorporate as many product variants and data fields as possible (mandatory and optional fields.eg reviews)

Step (1): Product Feed Analysis

The first step is to analyse your existing products and associated product data. We will advise on the most appropriate data and include as many fields and information as possible.

If you have an existing feed and an integrated e-commerce shopping cart plugin, we will advise on how to optimise and enhance your feed for Google. It may be the case that your feed as stopped working and your products are no longer showing. Google changes the feed specifications from time to time which can effect your published products.

Step (2): Creating & Testing the Feed

Next, we will create the product feed, test it and verify there are no errors or warnings.

Step (3): Uploading Your Verified Feed

We will upload your products or services into the Google Merchant Centre and verify that your products are searchable. We set up an automated product feed to collect your latest product data on a daily basis, ensuring your latest products and prices appear in Google search results.

Benefits

• Highly relevant and targeted visitors, potential buyers to your site
• Higher conversion rates
• A free Google service - just a one time only set up cost.
• Daily updates of prices and newly created products.
• No pay per click costs.