How important is Search Engine Compliancy for SEO?

Rankability keep ahead of the latest search engine algorithm changes and ensure that these SEO changes are thoroughly tested by our R & D department. All changes are quality assured on our test sites before rolling out to our client’s web sites. Compliance is crucial for cross-browser Web site compatibility and lighter code, both of which enhance the users experience

Often websites are designed with all the focus on the aesthetics and content, and not a lot on SEO compliance. Some websites that are designed from templates and wizards without concern for search engines are often the worst culprits in the website compliance.

Our SEO audits can make the make the real difference in your search engine rankings.

What type of things are checked in an SEO audit?

1. Semantic Design; building your web site that is viewed by the search engines and using human-readable layout

2. Cascading style sheets; the correct use of CSS is  fundamental to good design and SEO practice.

3. Efficiency of your coding – W3 Compliant code (html, Java, PHP). Following W3C standards you can make your website 100% error free. This means that both humans and search engine algorithms will find it easy to crawl/visit various sections of your website without any problems.

4. Accessibility –  how usable is your website by everyone?  Is it viewable on all browsers and a number of devices including mobiles and PDA’s.

6. Keyword spamming, badly written titles and descriptions.

7. Duplicate content – often an issue with e-commerce sites with poor pagination and  pages that can be found in Google under both www.domain.com and  http://domain.com

8. Micro sites, gateway pages, doorway pages, ghost pages etc.

9. Inappropriate inbound linking.

10.  Broken internal links or hidden scripts

11. Correct use of headers and avoidance of keyword spamming in title tags

We will use all our experience in ensuring your site conforms to the required SEO standards, using our advanced audit tools that provides an up to date report on your website.

To get your website checked out for SEO compliance, call us TODAY and speak to one of our  SEO consultants about our comprehensive SEO audit services.