Social Media Marketing: effective & integrated search campaigns

If you've looked at your competitors and how they are using social media, you're probably wondering how to utilise social media for your business, but are possibly not quite sure how to do it effectively and monitor it's success?

At Rankability, we realise how valuable social media and how influential it can be for your online business, in terms of sales, attracting new customers and increasing your brand awareness.

Rankability can help reach your online goals, by creating a powerful dialogue that goes far beyond traditional advertising. Social media should be included as part of your core search strategy, and no matter what the business or niche, most can benefit from the influence and elements of social media.

How Our Social Media Campaigns Differ from Regular Social Media Services?

  • Rankability offer comprehensive social media services and provide an integrated approach with combined social media activities infusing together with other elements of our digital search campaigns - leveraging and delivering improved results across all marketing channels.

 

  • Rankability's social media campaigns are more than just about updating facebook pages & profiles, tweeting and following randomly, but using an integrated approach; targeting the right people, at the right time with relevant and targeted messages, and ensuring a flow of communication across social media platforms are complimenting each other towards a common aim.


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  • Rankability's social search campaigns focus on driving revenue and increased sales, and are managed transparently so you can see the return on effort and investment through comprehensive reports.

  • Rankability have over 5 years experience in social media management & engagement, and are in a position to provide a unique social media strategy, execution plan and real time social media monitoring and engagement, using the best and most powerful, proven social media tools in the industry.

 

To find out more, get in touch with one of our social media consultants and join the social media revolution.

 

Facebook: Connect to Your Audience

facebook

Facebook is an online phenomenon that has captured the imagination of millions of users, and is used daily by all kinds of people in connecting and communicating with their friends, family and interests.

Facebook is a powerful platform that can be used to enhance your brand, products and services. Rankability are experts in social media optimisation and can create/design facebook Fan pages, local business pages, community pages, events and create an online buzz to rocket your business profile into the stratosphere.

By utilising facebook marketing tools to interact with potential customers using social ads, messages, news feeds, facebook groups, polls, integrated apps (mobile apps, it's becoming ever increasingly popular method of businesses to reach out to a global online customer base.

 

You Tube: Video Publishing & Optimisation

Getting your message across using visual images, adverts, movies has many advantages. Google displays relevant videos in the first page search results, and if your videos are optimised correctly and shared amongst the online community, can help create brand awareness and market your products and services.

youtube marketing seo

Rankability can optimise your existing videos for the search engines, increase their popularity though video sharing via other online channels - actively promoting your video online throughout relevant communities to visually engage with your potential customers.

YouTube receives an abundance of traffic. More than 13 million hours of video uploaded videos during 2010 and 35 hours of video are uploaded every minute. YouTube's demographic is varied: 18-54 years old and reached over 700 billion video playbacks last year.

 

Twitter: Create a Social Buzz for Products & Services

Tweeting, Tweets: we've all seen these results appear in real time at the top of Google's results pages.This allows your potential customers to find you through searching on Google.

Twitter Marketing

Rankability can provide professional SEO and Digital marketing services to a wide range of clients across a number of industries. What we are offering is aunique Twitter marketing approach that which will improve your brand image, your online reputation, and your search engine rankings and of course quality business leads from Twitter.

We know how to use twitter to market your products or services, create a buzz online and leverage Twitter to elevate your brand using proven, natural and ethical oriented marketing techniques.

 

Linked In: Opt In or Out...Your Choice.

Linked In is an excellent marketing tool where you can connect with professional colleagues, meet new people, find recommended services and find new contacts in your current network. Currently, you can reach “more than 12 million” professionals on the service, including all of the top FTSE 100 companies.

linkedin marketing

Rankability deploy the best methods and strategies using LinkedIn to increase the visibility of your business, generate sales leads and supporting SEO effort.

We utilise linked in paid advertising, linkedin answers, linked in search,services and groups to announce and share messages, connect with people and propogate your brand across a number of verticals.

 

Social Media Optimisation

Like it or not! There is a social and media revolution going on and it’s moving rapidly.You can either move with it or get left behind your competitors. Social Media Optimization is here to stay!

 

What is Social Media?

It is probably a term that you may have heard been banded around, but what exactly is social media and how can it help your business, in terms of search engine optimization and brand awareness? Social media has come about through the advancement of online digital sharing on the web.  Simply, social media uses online technology and methods  which allows people to communicate online and share content and opinions.

This can be in the form of images, videos, audio or an article published on a blog or forum. These are all useful ways of sharing content and when implemented correctly and optimised in the right way, can provide  scalable way of advertising your online business, services and products.

The social media phenomenon is  changing so quickly and new ways of  sharing information online are appearing almost every day. This creates a challenge to be able to utilise these media platforms in a way which can benefit your business. Don’t get left out. We can help your business  join the social media revolution?

Increasing brand awareness, customer retention,  traffic and communication for your website. These are all things we want for your business but how can it be achieved? Rankability can advise on which social media optimisation methods are the best for you with a range of services for individuals and businesses. More information on our Social Media Services

 

Social Media Marketing! Get Involved or Get Left Behind & Dissolve!

Before implementing a social media campaign, look at a multi part social media plan and clear objectives.  Ensure you target the right audience the right way;  an article on one social media site may fit well, but on others it may not attract attention.  Look at your niche and sub niches and target these online. Just watch the benefits of social media marketing unfold online and spread the word around your business. Social media marketing is the infusion of web sites like Facebook, LinkedIn, MySpace, YouTube, Flickr, Twitter, Digg, Delicious, Squidoo to name a few!  

 

- Viral Marketing

Social Media  allows you to create a buzz through the blogosphere and magnetise users to your content, share it and collaborate it.  A properly managed SMO campaign has the potential to scale quickly and aggressively and hopefully reaches a viral status. Share articles, snippets, audio,video, podcasts, streaming music – the list goes on. Blogging and Social networking chould be the core of your strategy to make your website more sticky and increase your digital footprint.  Use it to connect with people and influence; improve external image, create rain makers, get recommends, leverage the media and go VIRAL!

 

- Increased Brand Awareness

A social media marketing campaign creates brand visibility and builds brand-awareness from viral messages that travel throughout the social web. Whether from content that virally travels or from active participation in the target communities, using either helps establishing a brands power of authority and online reputation.

  

- Online Reputation Management

Ever suffered from bad press? Don’t let others manage your reputation for you! Online reputation is essential as your business can’t control all user generated content. Manage it your self and dominate the SERPS and prevent adverse comments from destroying your business. Social media plays a vital part in protecting your brand. The idea is to shield your search results from negative reviews indexed by the search engines.

 An active SEO plan in the form of social media will allow you to push down the stuff you dont want people to see by leveraging social media to show your good side; and rank your company name in the first 20 results of the search engine results.

request a quote

We offer a range of services for individuals, businesses and companies wanting to use Social Media.

We offer training and consultancy in house to educate you or your company on how to use social media to raise the profile of your online business. Plain and simple.

 If you are interested in gaining this valuable knowledge it can be arranged for individuals or groups.

Implementation for social media involves one incredibly important thing. That is YOU.

 By establishing your unique presence on line you are in the position to speak, listen and communicate with the whole world as an individual, give your views, offer your services, promote your business and develop new and repeat business. This requires an incredibly flexible, search engine friendly, highly optimised  blog.

 Blogs can be added quickly and easily to your current website or on a totally separate domain depending on your business model and will open the doors to your social media experience and allow you to develop your presence in line with your needs, day by day, week by week. The implementation of your blog is the core area of your business and by publishing news, reviews and niche articles and integrating your news feeds with social media platforms, can propogate your message far and wide.

 We can offer a full range of services to ensure you get an incredibly effective medium in conjunction with your social media presence to ensure maximum return and exposure. Now that you know about Social Media, and you have the tools, how do you go about using them effectively?

 This is where application comes in. How to manage your time, what to focus on, when and where. How to write blog posts effectively, and where to publish them for maximum exposure.

We have teamed up with Radian6 - a unique and effective social media software platform that allows us to listen, measure and engage with your customers across the entire social web sphere.

Social Media Blog Posts

Facebooks Face Recognition Software: an unwelcome future girlfriend scenario

facebook face recognition

You may have heard that Facebook has now introduced a facebook recognition algorithm, having first tested this in the US, has now rolled it out across other European countries including the UK.  There was little fuss broadcasted prior to its launch and has really snook up on us all below the internet radar.  No surprise then [...]

iTunes Ping Loses Face and Closes the Book on You Know Who!

iTunes launched the latest extension to their music offering in the form of a social networking function, but on first pass it appears to be as dull as a urinal flush valve.


Having spent some time playing with this new social media music Toy, it was quickly thrown [...]

FaceBook Go Mobile With Zero

Facebook have just launched a mobile version of their site and it’s called Zero. It’s basically a cut down simplfied text version without the larger bandwidth hungry media images. Access to the site  is through  zero.facebook.com. Try it now from your mobile.

I proceeded to check this trimmed down version [...]

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