Generative Engine Optimization™ Course
Master AI-first search—including Google's new AI Mode & AI Overviews—before your competitors even know the rules changed.
Why This Course Exists
Google still calls the shots—9 out of 10 searches start there, and its new AI Mode / AI Overviews radically reshape which brands surface. When prospects ask Google, ChatGPT, Gemini, Claude, or Perplexity for "the best [service/product]", blue-link rankings alone no longer decide who shows up.
Generative Engine Optimization (GEO) is the discipline of steering those AI answers—and yes, Classic SEO remains a non-negotiable pillar of the process. This course shows you how to combine proven SEO fundamentals with new AI-era levers so your brand (and your clients') wins everywhere customers search.
Members-Only Course
The GEO Course is exclusive to active Rankability subscribers.
If you're not on a Rankability plan, the only path to enrollment is to become a member.
Your Rankability membership already unlocks the course—no extra fees, no upsells. Not a subscriber yet? Join the wait list below and we'll send you the membership options when seats open.
Who This Is For
Agency Owners & SEO Leads
Aiming to protect and expand client visibility.
In-House Marketing Teams
Noticing brand mentions vanish inside Google's AI Overviews.
Growth-Minded SEOs
Intent on future-proofing their skill set.
If you've ever asked "Why isn't our name in Google's AI snapshot or ChatGPT's list?"—this is your playbook.
What you'll learn
8 comprehensive modules covering everything from AI search landscape to agency implementation
| Module | Outcome |
|---|---|
| 1. AI Search Landscape 2025 | Decode Google AI Mode & AI Overviews, Gemini, GPT-4.1, Claude 4 & Perplexity—and where GEO fits. |
| 2. Static vs RAG Visibility | Pinpoint when Classic SEO, digital PR, or Knowledge-Graph work will move the needle fastest. |
| 3. Prompt Engineering for Discovery | Generate non-branded commercial prompts that reveal share-of-voice gaps across Google AI & other engines. |
| 4. Corpus Footprint Expansion | Land high-weight mentions (Wikipedia, tier-1 listicles, review hubs) that get up-sampled in LLM training. |
| 5. Knowledge-Graph & Schema Mastery | Inject facts into the data layers Google and other LLMs amplify 100×. |
| 6. Retrieval Influence Tactics | Classic SEO link-building & PR tweaks that surface your pages in AI Overviews within days. |
| 7. GEO KPI Dashboard Setup | Deploy Rankability templates to track SOV, citation strength, sentiment—across Google AI Mode and beyond. |
| 8. Agency Packaging & Pricing | Bundle GEO + Classic SEO into retainers that command premium fees. |
Course Format
8 Video Modules
≈ 2 hours total watch time
SOPs & Checklists
Downloadable for immediate implementation
Live Q&A
Monthly calls with Nathan Gotch
Member Access
Access during active subscription
Results You Can Expect
Google AI dominance
Claim real estate inside AI Overviews and traditional SERPs.
First-mover proof
Show clients dashboards they've never seen from another agency.
Defensible retainers
Tie GEO + Classic SEO KPIs directly to revenue.
Compound visibility
Win in Google, win in ChatGPT—win everywhere.
Ready To Master Generative Engine Optimization?
Join Rankability today to secure your access to the GEO Course when it launches in 2025.
Already a member? Your course access will activate automatically when available.