Generative Engine Optimization™ Course
Master AI-first search—including Google's new AI Mode & AI Overviews—before your competitors even know the rules changed.
Why This Course Exists
Google still calls the shots—most searches start there—and its new AI Mode / AI Overviews reshape which brands surface. When buyers ask Google, ChatGPT, Gemini, Claude, or Perplexity for "the best [service/product]," blue-link rankings alone no longer decide who shows up.
Generative Engine Optimization (GEO) is how you steer those AI answers—and Classic SEO remains a non-negotiable pillar. This course shows you how to combine proven fundamentals with new AI-era levers so your brand (and your clients') wins everywhere customers search.
Members-Only via Rankability Academy
The GEO Course is exclusive to Rankability Academy members.
There is no standalone purchase.
Already a member? The course is included—no extra fees, no upsells.
Not a member yet? Join Rankability Academy to secure access.
Who This Is For
Agency Owners & SEO Leads
protecting and expanding client visibility
In-House Marketing Teams
noticing brand mentions vanish inside AI Overviews
Growth-Minded SEOs
intent on future-proofing their skill set
If you've asked, "Why aren't we in Google's AI snapshot or ChatGPT's list?"—this is your playbook.
What You'll Learn (8 Modules)
Comprehensive curriculum covering AI search to agency implementation
| Module | What You'll Master |
|---|---|
| 1. AI Search Landscape 2025 | Decode Google AI Mode & AI Overviews, Gemini, GPT-4.1, Claude 4, Perplexity—and where GEO fits. |
| 2. Static vs. RAG Visibility | When Classic SEO, digital PR, or Knowledge-Graph work will move the needle fastest. |
| 3. Prompt Engineering for Discovery | Generate non-branded commercial prompts to reveal share-of-voice gaps across Google AI & other engines. |
| 4. Corpus Footprint Expansion | Land high-weight mentions (Wikipedia, tier-1 listicles, review hubs) that get up-sampled in LLM training. |
| 5. Knowledge-Graph & Schema Mastery | Inject facts into the data layers Google and other LLMs amplify 100×. |
| 6. Retrieval Influence Tactics | Classic SEO link-building & PR tweaks that surface pages in AI Overviews within days. |
| 7. GEO KPI Dashboard Setup | Deploy Rankability templates to track SOV, citation strength, sentiment—across Google AI Mode and beyond. |
| 8. Agency Packaging & Pricing | Bundle GEO + Classic SEO into retainers that command premium fees. |
Course Format
8 Video Modules
SOPs & Checklists
(downloadable)
Live Weekly Coaching Call
with Nathan Gotch
Access
while your Academy membership is active
Results You Can Expect
Google AI dominance
Claim real estate inside AI Overviews and traditional SERPs.
First-mover proof
Show clients dashboards they've never seen from another agency.
Defensible retainers
Tie GEO + Classic SEO KPIs directly to revenue.
Compound visibility
Win in Google, win in ChatGPT—win everywhere.
Ready to Master Generative Engine Optimization?
Included with Rankability Academy Membership • Ongoing Updates
Join Rankability Academy →Already a member? Your course access is included with your membership.