Perplexity AI
Rank Tracker
Know when Perplexity includes you—and how often
it cites your pages over competitors.
Built for SEO agencies • White-label reporting • CSV/Sheets exports
Detect brand mentions inside answers
Track citation presence for your domain(s)
See which pages get cited—and how often
Monitor competitor citation share by keyword/cluster
Get do-this-next playbooks to earn more citations
Why Perplexity is different (and worth tracking)
Perplexity puts the answer first and backs it with explicit citations. Inclusion isn't just "are you mentioned?"—it's which domains get cited, how often, and how those citations change as users refine the question or trigger a deeper search. This tracker measures that behavior so you can earn and defend your place in the source list.
Win Where Buyers Read the Answer First
Perplexity packages an answer with sources. If your brand or content isn't included, you're invisible at the exact moment users form opinions. This tracker transforms Perplexity from guesswork into a measurable channel you can systematically improve.
Presence
Are we mentioned in the answer?
Attribution
Are our pages cited among sources?
Momentum
Is our citation share growing vs. competitors?
What this rank tracker measures (Perplexity-specific)
Brand Presence
Your brand appears in the written answer.
Citation Presence
Your domain/URL is in the cited sources.
Citation Share
% of checks where your domain is among citations for a keyword/cluster.
Source Mix Index
Distribution of publisher types Perplexity cites (reference sites, docs, vendors, news, .gov/.edu).
Answer-to-Source Alignment
Whether the claim Perplexity makes is actually supported by the page it cites.
Follow-up Drift
How mentions/citations shift after common refinements ("price?", "alternatives?", "how to?", "is it worth it?").
Deeper Search Signals
When Perplexity performs a deeper, multi-source look and whether your pages persist or get replaced.
Volatility Score
How frequently the citation set changes for the topic.
Core KPI
Citation Share × Brand Presence at the cluster level—so you optimize where inclusion moves revenue.
Perplexity-unique modules
Source Graph (last 14 days)
Visualize the domains Perplexity cites most for your cluster and how that share shifts day-to-day.
Replacement Map
See which specific sources displace yours—and the content gaps to close (missing table, primary stat, definition, step list).
Answer Pattern Fit
Perplexity often favors concise lists, pros/cons, and small comparison tables. We score each target page for these patterns.
Follow-up Drift
Track inclusion changes after the top follow-ups so you can add short, targeted sections that keep you cited when users dig deeper.
How it works
Add keywords, clusters & competitors
Add comparison, how-to, "best" terms + competitors. Focus on queries where citations matter for conversion.
Schedule checks (daily by default)
We capture the answer and full citation set.
Parse mentions & citations down to page level
Map to clusters and track which specific pages get cited most.
See the Source Graph & Replacement Map
Prioritize fixes based on which competitors are displacing you and why.
Ship playbooks that raise citation share
Stabilize inclusion with content formats Perplexity prefers to cite.
What "winning" looks like (examples)
"Your domain is cited in 43% of Perplexity answers across the 'best + category' cluster—publish a 10-row comparison table + method note to pass 60%."
"Adding a TL;DR + 4-step workflow lifted citation presence +18% for setup queries."
"Competitor Z holds citations via these 3 reference sites—replace them by adding the missing definition + primary source links."
Why this beats manual spot-checks (for Perplexity)
Captures the entire citation list
Not just a screenshot—full data on sources and rankings.
Quantifies volatility and follow-up drift
Track how citations change when users refine questions.
Normalizes metrics clients understand
Presence, citation, share metrics that translate to business impact.
Turns changes into clear edits
Deploy actionable playbooks you can implement this week.
Playbooks included (Perplexity)
Citation Win Kit
Add small tables, pros/cons, and definition blocks that Perplexity frequently quotes.
Primary > Secondary
Swap third-hand stats for primary sources and link them in-line.
Follow-up Keepers
Short sections for price, timeframe, alternatives, and steps to retain citations after refinements.
Cluster Coverage
Fill missing subtopics so your cluster-level citation share rises, not just a single page.
Frequently Asked Questions
Is this "rank tracking" if Perplexity doesn't show positions?
We track brand presence, citation presence, and citation share—the signals that decide who gets credited.
Do you capture source changes over time?
Yes. We log the answer and the complete set of cited sources at every check and chart shifts.
Can I white-label reports for clients?
Yes—scheduled PDFs, shareable links, and CSV/Sheets exports.
Does this replace my SERP rank tracker?
No. Use it alongside your SERP tool. This measures Perplexity inclusion—a different surface with buying intent.