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The AI Search Report

with Nathan Gotch

Weekly insights on AI search and practical SEO that you can put to work today.

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Latest Episode

Does Topical Authority Actually Matter for AI SEO? (Ep. 3)

A lot of SEOs talk about "topical authority" but does it actually move the needle in AI Search? Nathan Gotch breaks down what topical authority means in 2025, how it's being measured by Google's AI Mode and ChatGPT, and what you should focus on if you want to stay visible as search evolves.

Key takeaways:

  • Topical authority is no longer a theory. It's being measured in real time by AI systems.
  • A complete topical map is the only way forward in 2025.
  • Topical depth now matters more than raw authority metrics.
  • AI systems prioritize comprehensive coverage over keyword stuffing.

All Episodes

Episode 3

Does Topical Authority Actually Matter for AI SEO?

A lot of SEOs talk about "topical authority" but does it actually move the needle in AI Search? Nathan breaks down what topical authority means in 2025 and how it's being measured by AI systems.

November 2025 · 30 min
Episode 2

AI Content vs Human Content: What's Better for SEO?

Nathan breaks down new data on whether AI-written content can compete with human-written pages. Learn about content pruning, top 10 rankings, and ChatGPT conversion rates.

October 2025 · 16 min
Episode 1

Do Backlinks Still Matter in AI Search?

Nathan breaks down the real role of backlinks in an AI-driven search landscape. Learn how to handle AI-generated content, where GEO actually fits, and a simple YouTube ranking play.

October 2025 · 45 min

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