About Rankability
Built by agency owners who got burned by their own SEO tools.
Rankability is the AI search and SEO platform that helps agencies keep clients longer — by optimizing content for humans, not keyword counters.
Our story
It started when our own tools turned against us.
Rankability started out of necessity. We were running campaigns at our agency and noticed something strange: even after fully optimizing every page and landing page, performance kept dropping. Eventually we found one of the culprits — the SEO tools we relied on were rewarding our team for keyword stuffing.
Our tools were handing out high "content scores" for pages that repeated the target keyword over and over — and Google was quietly burying them.
So we audited every page across our client campaigns, stripped out the keyword stuffing, and rewrote the content to sound natural while still covering each topic thoroughly. Rankings recovered. Performance came back. And we realized we'd stumbled onto a gap in the market: content optimization done right.
That was the start of Rankability.
How we got here
From content score to full AI search platform
Content optimization
Soft launch: a tool that scores content on topical coverage, not keyword density.
AI-driven content
Added SEO-optimized, AI-driven content creation built on the same philosophy.
Full AI search platform
Agencies now run their entire campaign workflow end to end inside Rankability.
Our mission
Help 10,000 agencies achieve 95% client retention.
Why retention? Because agencies don't die from a lack of leads — they die from churn. When clients see results month after month, they stay, and the agency compounds. Everything we build is measured against one question: does this help your clients stay longer?
What we believe
The principles behind every feature
Write for humans, optimize for topics
Keyword counters create content robots love and readers bounce from. Topical coverage wins both.
Tools should reward good work
If a score goes up when content gets worse, the score is broken.
Retention is the real KPI
Rankings are a means. Clients who stay are the end.
Agencies deserve one platform
Research, content, optimization, tracking, and reporting shouldn't live in five subscriptions.
Proof
Trusted by agencies winning in AI search and SEO
“I use Rankability for all aspects of our clients’ local SEO campaigns, and it really speeds up our content production process. The reporting features are great for getting snapshots of how our clients are ranking in traditional Google search and on AI platforms. I love the knowledge base feature, as creating knowledge bases for clients is a game-changer. The ability to speak with the Advisor, who knows our clients well, helps me brainstorm and work through ideas.”
- Average customer rating
- 5.0★
- Verified reviews
- 136
Average customer rating
Verified reviews on Google, G2 & Capterra
Meet the team
Practitioners who've run the campaigns
Nathan Gotch
Co-Founder & CEO
Nathan discovered SEO in 2011 while trying to grow his baseball pitching blog in college — and earn his first dollar online. Since then, he's led hundreds of successful SEO and AI search campaigns in the most competitive industries, including health, legal, B2B, and SaaS.
He's the author of The SEO Entrepreneur, which shows people how to start an SEO agency from scratch, and AI SEO for Dummies. His content reaches over two million people per year, he speaks at conferences like SEO Vibes, and his SEO and AI search systems are used by thousands of agencies worldwide.
Simon L. Smith
Co-Founder & CTO
Simon is the lead architect behind Rankability — the one who turns every idea into working product. He brings over a decade of experience leading SEO campaigns and has coached thousands of SEO professionals to better results and bigger agencies.
Amber McGillivray
Lead Customer Success Manager
Amber led successful SEO campaigns alongside Nathan at the agency before joining Rankability, where she makes sure every agency gets results from day one.
Keep your clients. Grow your agency.
Join the agencies running their entire SEO and AI search workflow inside Rankability.