Surfer’s AI Tracker is a solid entry into AI visibility monitoring, but it’s not your only option. If you need broader engine coverage, prompt-level insights, clearer citation mapping, or different pricing models, the seven alternatives below are worth a look.
Use the quick picks to jump to a fit, scan the comparison table, then dive into the mini-reviews for details.
Quick Picks
- Best overall alternative for agencies that want deep citation and competitor insights: Rankability’s AI Analyzer
- Best “set up and go” with unlimited seats: Peec AI
- Best freemium start for solo SEOs testing AI visibility: LLMrefs
- Best add-on if you already use SE Ranking: SE Ranking – AI Visibility Tracker
- Best if you want classic SEO rank tracking + LLM monitoring together: Nightwatch LLM Tracking
- Best credit-based starter that scales across many engines: Keyword.com AI Visibility
- Best low-cost entry for brand monitoring in AI results: Otterly AI
Comparison Table
Pricing changes often, so verify on vendor pages before purchase.
| Tool | Best for | Starting price* | Engines/coverage (examples) | Notes |
|---|---|---|---|---|
| Rankability AI Analyzer | Agencies needing deep competitor & citation analysis | from $124/mo billed annually (suite) | ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek, AI Overviews/AI Mode | Part of a broader AI-SEO suite; strong prompt testing & citation mapping |
| Peec AI | Teams wanting daily, prompt-based tracking with unlimited seats | €89/mo (Starter) | ChatGPT, Perplexity, Google AI Overviews | Daily runs, country targeting, unlimited seats on all plans |
| LLMrefs | Solo SEOs & teams starting on freemium | $79/mo (Starter) | ChatGPT, Gemini, Copilot, Perplexity, Claude/Grok/Meta AI/DeepSeek | Freemium start; competitor benchmarking & CSV exports on paid |
| SE Ranking – AI Visibility | SE Ranking users who want an integrated add-on | $119/mo (suite plan incl. AI Results Tracker prompts) | AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity | Tracks brand mentions/links, competitor visibility; add-on tied to prompts |
| Nightwatch LLM Tracking | Users who want traditional rank tracking + AI monitoring | $39/mo (Starter) (or $32/mo annual) | LLM/AI answers across tracked prompts | 14-day trial; pricing scales by tracked keywords |
| Keyword.com AI Visibility | Teams that prefer credit-based pricing | $24.50/mo (Starter) | AI Overviews, ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral | Credits consumed per engine/run; manual → hourly/daily scheduling |
| Otterly AI | Cost-conscious brand monitoring | $29/mo (Starter) | AI Overviews, ChatGPT, Perplexity, Copilot (+ AI-Mode, Gemini add-ons) | Daily tracking; plans scale by number of prompts |
*Starting prices change often – verify current pricing before purchase.
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1. Rankability – AI Analyzer
Why it’s a strong Surfer AI Tracker alternative: AI Analyzer is laser-focused on “AI search” behaviors: what assistants and AI search surfaces say, which sources they cite, and how often your brand appears, consolidated in one workflow. It covers leading assistants (ChatGPT, Claude, Gemini, Copilot, Grok, DeepSeek, etc.) plus Google’s AI Overviews/AI Mode.

Standout features
- Prompt-level testing and side-by-side answer analysis
- Citation mapping with competitive citation comparisons
- Fits into a broader AI-SEO stack for research, optimization, and monitoring (Rankability suite)
Who it’s for: Agencies and in-house teams that need repeatable measurement, clear “why” behind wins/losses, and shareable reports.
2. Peec AI
Peec AI emphasizes prompt management and daily tracking with unlimited seats on every plan, useful for cross-functional teams. You can target countries, track branded and non-branded prompts, and monitor changes day by day.

Strengths
- “Set once, monitor daily” simplicity
- Unlimited users without seat taxes
- Useful for stakeholders who need quick, scheduled snapshots
Considerations: Confirm engine list and refresh scope for your region and use case.
3. LLMrefs
LLMrefs offers a freemium on-ramp, making it easy to validate AI visibility before upgrading. Pro adds more prompts, daily updates, exports, and collaboration. Coverage spans major assistants and AI search surfaces.

Strengths
- Low-friction start (Free)
- Competitive benchmarking and CSV exports
- Clear prompts-based tracking model
Considerations: Check supported engines and plan limits as you scale.
4. SE Ranking – AI Visibility Tracker
If you already run SE Ranking, this add-on centralizes tracking of mentions and links across AI Overviews/AI Mode and popular assistants (ChatGPT, Gemini, Perplexity), with competitor comparisons. Staying within one vendor can simplify workflows and reporting.

Strengths
- Single dashboard for classic SEO + AI visibility
- Competitor views and brand/link presence
- Logical add-on for existing SE Ranking users
Considerations: Sold in prompt bundles; ensure the add-on aligns with your prompt volume.
5. Nightwatch LLM Tracking
Nightwatch fuses traditional rank tracking with LLM/AI monitoring, so you can view organic SERP trends alongside AI results on one timeline. Handy for teams who want to correlate classic rankings with AI answer presence.

Strengths
- Unified view of SERPs and AI answers
- Familiar rank-tracker workflow
- 14-day trial to validate fit
Considerations: Pricing scales with tracked keywords; verify current engine coverage.
6. Keyword.com AI Visibility
Keyword.com’s credit-based approach lets you control how often you refresh across engines. You can run manual checks or schedule hourly, daily, or weekly scans. Coverage includes leading assistants and AI search experiences.

Strengths
- Flexible, credit-based pricing
- Broad engine options
- Fine-grained control over refresh cadence
Considerations: Keep an eye on credit consumption when scheduling frequent, multi-engine runs.
7. Otterly AI
A budget-friendly way to track brand & website visibility in AI results. Plans scale by number of prompts, with daily tracking and optional add-ons for more engines.

Strengths
- Low entry price
- Straightforward prompt-based model
- Good starter for personal brands and smaller teams
Considerations: Coverage depth and scaling costs may push advanced teams to higher tiers.
How to Choose an Alternative
Map engines to audience behavior. Identify where your buyers actually search: AI Overviews/AI Mode, ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, etc. If they rely on the best AI answer engines, prioritize tools with reliable coverage there.
Decide on refresh strategy. Fixed daily runs are simple; credit-based setups offer control (manual/hourly/daily/weekly) but require budgeting discipline.
Prioritize citation intelligence. Seeing which URLs are cited and how often turns tracking into actionable content, digital PR, and link acquisition tasks.
Think workflow, not just data. If you’re already embedded in a platform (e.g., SE Ranking or Nightwatch), an add-on can reduce tool sprawl. If you want a purpose-built AI search workflow, Rankability, Peec AI, or LLMrefs may feel more focused.
Methodology (What We Evaluated)
- Engine coverage & stability: Presence across AI Overviews/AI Mode and leading assistants
- Data freshness & controls: Daily vs credit-based scheduling, manual/hourly options, and change tracking
- Citation transparency & competitive views: Ability to map sources and compare with competitors
- Pricing clarity & trial: Lowest published entry points, free trials, and seat limits
Bottom Line
Surfer’s AI Tracker is one route, but the best AI search trackers for your team depend on engine coverage, refresh needs, and how you prefer to pay (flat plan vs credits). If you’re agency-side and want deep analysis, start with Rankability’s AI Analyzer.
If you need a freemium runway, LLMrefs is easy to trial. If you’re already invested in SE Ranking or Nightwatch, check their AI modules first. For a low-cost brand monitor, Otterly AI or a credit-based Keyword.com setup can be a smart entry.
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