Rankability vs MarketMuse: Which SEO Tool is Right for You?
Rankability and MarketMuse are two popular tools for improving their website's SEO. But which is more suited for your goals? We compare both of them below so you can decide.
What is Rankability?
Rankability is a new SEO tool that helps individuals and teams research, plan, and develop content optimized for search engines.
What is MarketMuse?
MarketMuse is an AI-powered content strategy and creation tool that helps companies build topical authority and search visibility in their market.
Key Features of Rankability
- Keyword Research: Discover relevant keywords based on accurate search data.
- AI Content Briefs: Build detailed content briefs that can easily be shared with freelancers or team members.
- Content Optimizer: Use NLP keyword recommendations provided by Google and IBM Watson in your content.
- Content Monitor: Track the relevance of your pages compared to other top-performing web pages.
- Weekly Mastermind Calls: Join exclusive calls with the co-founder of Rankability to improve the understanding of the tool and SEO.
Key Features of MarketMuse
- Competitive Content Analysis: Find competitive content gaps with heat maps.
- Content Clusters: Develop content clusters to improve website relevancy.
- Content Planning: Create content strategies that will push the needle on your website.
- Content Brief Generator: Generate SERP-friendly briefs using AI.
- Optimise Content: Produce content that's topical and comprehensive with AI.
Pricing Packages of Rankability
Rankability offers a free trial to its users. Members can also get a 2-month discount on annual subscriptions. The standard monthly packages include:
You can also enquire about the Enterprise SEO option if you need a larger plan.
Pricing Packages of MarketMuse
MarketMuse also offers a free trial to its users. They also have three monthly packages, including:
If you sign up for an annual subscription, you'll also get two months free.
Pros and Cons of Rankability
Pros
- Zero learning curve
- Perfect for individuals and teams
- High-quality search data
- Simple and actionable SEO insights
- Developed by an SEO agency owner
Cons
- It's new, so some features are still improving
Pros and Cons of MarketMuse
Pros
- Decent free trial
- Heat-map style competitive research
- Lots of AI-driven tools
- Accurate and quality search data
- Good for individuals and teams
Cons
- Focused more on content strategy than creation
Comparing Rankability and MarketMuse
| Feature | Rankability | MarketMuse |
|---|---|---|
| About | New SEO tool for researching, planning, and developing optimized content. | AI-powered tool for building topical authority and search visibility. |
| Best Suited For | Individuals and teams focused on SEO content creation. | Companies aiming to build topical authority with content strategy. |
| Learning Curve | ✅ Zero learning curve required | 📈 Moderate learning required for full utilization |
| Focus Area | ✅ Both content strategy and creation | ⚠️ More focused on content strategy than creation |
| Unique Advantage | Google and IBM Watson NLP data, weekly mastermind calls, developed by SEO agency owner | Heat-map competitive analysis, content clusters, topical authority focus |
Conclusion
Rankability and MarketMuse are both superb tools for SEO professionals and teams.
MarketMuse, however, is more focused on content strategy than content creation, whereas Rankability excels in both areas.
Because of this, we believe that Rankability is a more 'well-rounded' option, allowing users to research, strategize, and create SEO-friendly content.
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