The SEO Jobs Market in the USA

2025 Case Study

19,205 Jobs Analyzed
Top 100 US Cities
2025 Data

Key Takeaways

SEO jobs pay 7.5% higher
than the US Average
94% of SEO jobs require
a bachelor's degree or higher
Only 9.7% of SEO jobs
are remote
New York is the best city
for SEO jobs, with 475 opportunities and $76,235 average salary
Fremont, CA had the highest
annual salary at $101,239
Bakersfield, CA is the lowest-paying
city at only $36,250 average salary

Overview of the SEO Job Market in 2025

We studied 19,205 SEO jobs in the top 100 most populated US cities. Here's what we found out:

SEO Job Salaries vs All Jobs (U.S.)
SEO Job Salaries vs All Jobs showing 7.5% higher pay
Minimum Educational Requirements for SEO Jobs
94% of SEO jobs require bachelor's degree or higher
Experience Requirements for SEO Jobs
Most SEO jobs require mid-level experience
SEO Job Types
68.4% of SEO jobs are full-time
On-Site vs Remote vs Hybrid
Only 9.7% of SEO jobs are remote

Criteria for Selecting the Best/Worst SEO Jobs

We determined the "best" and "worst" cities for SEO jobs in the United States by looking at the following:

  1. Annual Salary
  2. Total Number of Jobs
  3. Job Type (Full & Part-Time)
  4. Job Requirements (A Mixture of Experience Levels)
  5. Job Title (A Mixture of Job Titles, e.g., SEO Consultant and Director of SEO)

By looking at these factors, we determined that the following are the best/worst cities for SEO in the USA.

Top 10 Best Cities for SEO Jobs in the USA

During our research, we found that the following are the top 10 best cities for SEOs in the USA:

Top 10 best cities for SEO jobs chart
1.
New York, NY
$76,235
2.
Long Beach, CA
$70,626
3.
Irving, TX
$63,929
4.
Los Angeles, CA
$71,917
5.
Dallas, TX
$64,670
6.
Plano, TX
$64,573
7.
Garland, TX
$64,737
8.
Arlington, TX
$64,957
9.
Chicago, IL
$72,593
10.
Fremont, CA
$101,239

We rated these the best because they offer various part-time and full-time jobs, flexible hours, and superb salaries.

1. New York, NY

New York, NY had 475 jobs in total. These jobs were 318 full-time and 157 part-time positions.

The average salary was $76,235, and interestingly, there were a comfortable number of entry-level, mid-level, and senior-level roles. However, most SEO jobs here require a bachelor's degree or higher.

2. Long Beach, CA

Just south of San Francisco, Long Beach, CA, had 298 job listings online. However, the average salary for these roles was $70,626.

Our research also found that 55 of the 298 jobs paid $120,000 annually.

3. Irving, TX

Next, we have Irving, TX. Who, surprisingly, had more SEO jobs than other cities in Texas, including Austin, TX.

They had 256 jobs, with an average salary of $63,929. Most of these jobs were on-site, so there weren't many work-from-home arrangements.


Top 10 Worst Cities for SEO Jobs in the USA

Our research revealed that the following cities in the United States are the worst places for SEO jobs.

Bottom 10 worst cities for SEO jobs chart
1.
Corpus Christi, TX
$85,000
2.
Lubbock, TX
$53,125
3.
Laredo, TX
$50,000
4.
Stockton, CA
$65,000
5.
Anchorage, AK
$52,667
6.
El Paso, TX
$68,750
7.
Port St. Lucie, FL
$45,000
8.
Bakersfield, CA
$36,250
9.
Huntsville, AL
$56,522
10.
Spokane, WA
$58,478

We rated these the worst because there are hardly any opportunities for SEOs.

Conclusion

The SEO job market in the USA offers excellent opportunities with above-average salaries, particularly in major metropolitan areas like New York, Los Angeles, and cities across Texas. While most positions require a bachelor's degree and prefer on-site work, the career path offers strong earning potential and diverse opportunities for growth.