with Nathan Gotch
Weekly insights on AI search and practical SEO that you can put to work today.
Google's new "Opal" content tools are sparking debate about AI-generated content. Nathan Gotch explains why Google promotes AI-written content while still punishing low-quality output, how to rank in ChatGPT's new 5.1 model, and why backlinks alone no longer drive visibility in AI search results.
Google's new "Opal" content tools are sparking debate. Nathan explains how to rank in ChatGPT 5.1, why backlinks don't guarantee AI visibility, and what Google's stance on AI content really means.
Google's new Agentic Mode is here, and it is changing everything. Nathan explains how Google's agentic browsing and AI Overviews are reshaping search, with a 61% drop in organic CTR.
A lot of SEOs talk about "topical authority" but does it actually move the needle in AI Search? Nathan breaks down what topical authority means in 2025 and how it's being measured by AI systems.
Nathan breaks down new data on whether AI-written content can compete with human-written pages. Learn about content pruning, top 10 rankings, and ChatGPT conversion rates.
Nathan breaks down the real role of backlinks in an AI-driven search landscape. Learn how to handle AI-generated content, where GEO actually fits, and a simple YouTube ranking play.
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