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The AI Search Report

with Nathan Gotch

Weekly insights on AI search and practical SEO that you can put to work today.

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Latest Episode

Do Backlinks Still Matter in AI Search? (Ep. 1)

In the first episode, Nathan explains what still moves the needle in an AI-first world. You will hear the facts about backlinks, how Google treats AI content, why GEO is mostly recycled SEO, and a simple way to rank more videos on YouTube.

Key takeaways:

  • When links help, and when they are a distraction
  • How to use AI responsibly without getting flagged as spam
  • Where GEO fits inside a clear SEO framework
  • A repeatable YouTube play to build attention and demand

All Episodes

Episode 1

Do Backlinks Still Matter in AI Search?

Nathan breaks down the real role of backlinks in an AI-driven search landscape. Learn how to handle AI-generated content, where GEO actually fits, and a simple YouTube ranking play.

January 2025 · 45 min

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