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The AI Search Report

with Nathan Gotch

Weekly insights on AI search and practical SEO that you can put to work today.

Latest Episode

Do Backlinks Still Matter in AI Search? (Ep. 1)

In the first episode, Nathan explains what still moves the needle in an AI-first world. You will hear the facts about backlinks, how Google treats AI content, why GEO is mostly recycled SEO, and a simple way to rank more videos on YouTube.

Key takeaways:

  • When links help, and when they are a distraction
  • How to use AI responsibly without getting flagged as spam
  • Where GEO fits inside a clear SEO framework
  • A repeatable YouTube play to build attention and demand

All Episodes

Episode 1

Do Backlinks Still Matter in AI Search?

Nathan breaks down the real role of backlinks in an AI-driven search landscape. Learn how to handle AI-generated content, where GEO actually fits, and a simple YouTube ranking play.

January 2025 · 45 min

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