Google's new Agentic Mode is here, and it is changing everything. In this episode of The AI Search Report, Nathan Gotch explains how Google's agentic browsing and AI Overviews are reshaping the way people interact with search results, and what it means for businesses that still rely on website clicks.
You will see how users can now find, compare, and even book restaurant reservations without ever leaving AI Mode. Nathan also covers how platforms like Amazon and ChatGPT are taking the same "closed ecosystem" approach, and what this means for the future of websites, SEO, and conversion tracking.
Later in the episode, Nathan shares new data showing a 61% drop in organic CTR and a 68% drop in paid CTR when AI Overviews are visible. He also discusses ChatGPT's upcoming ad product and how it could affect brand visibility. If you have ever wondered whether traditional websites will survive the shift to AI-first search, this episode gives you a clear picture and a practical strategy to adapt.
You'll Learn
- What Google's Agentic Mode and AI browsing actually do
- Why platforms like Google and Amazon want to keep users contained
- How AI Overviews are driving a historic drop in click-through rates
- Why "zero-click" search is becoming the new normal
- How ChatGPT's upcoming ads could reshape organic visibility
- What the decline in CTR means for your SEO strategy
- How to adapt your content to influence AI-generated answers
- Why efficiency always wins and how to use it to your advantage
Key Takeaways
- Google's goal is to answer more queries without sending users to websites
- CTRs have dropped from 90% to nearly 10% in under two decades
- SEO's next frontier is influencing AI answers, not just ranking blue links
- Efficiency and visibility now matter more than page design or traffic volume
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