Ship client-ready SEO content that wins in Google and in AI answers
Most tools only analyze traditional search results. Copywriter also pulls competitors and cited sources from AI platforms like ChatGPT, so every brief reflects how people actually discover brands today.
Trusted by agencies producing SEO content at scale
The problem
You don't have a writing problem. You have a production system problem.
If you run an agency, you're fighting the same bottlenecks every week:
- Writers create "fine" drafts that need heavy rewrites
- SEO specialists spend hours patching coverage gaps
- Account managers chase feedback and approvals
- Quality varies by writer, client, and timeline
- Scaling output usually means scaling headcount
The shift
Search isn't just Google anymore
Your clients don't just want rankings. They want visibility everywhere prospects ask questions. If your brief is based only on the top results in Google, you're missing a growing piece of the competitive landscape.
The solution
Three reasons agencies switch to Copywriter
Briefs built from Google plus ChatGPT
Pull traditional competitors and AI-surfaced competitors and citations to see the full landscape. You're not just optimizing for "what ranks"—you're aligning to what gets retrieved, cited, and recommended.
Drafts grounded in your client's Knowledge Base
On-brand, USP-driven commercial pages with accuracy-first inputs. Content that sounds like the client, not the internet. No hallucinations, no made-up claims.
A uniqueness step that bakes in information gain
Add proprietary insights, proof, and differentiators competitors can't copy. That's how you earn information gain and stand out in both search and AI answers.
One workflow your team can run every week
Brief → Draft → Uniqueness → Optimize → Finalize
Research
Pull competitors from SERPs + ChatGPT
Brief
Generate a comprehensive coverage map
Draft
Write from client Knowledge Base
Uniqueness
Add differentiators for information gain
Optimize
Close gaps with prioritized guidance
See everything that's competing for attention
SERPs show what ranks. ChatGPT shows what gets surfaced and cited. You need both.
Copywriter analyzes the top-ranking pages in Google and the sources that AI platforms surface and cite. Both sets of competitors inform your brief's topics, subtopics, entities, and coverage requirements—so nothing gets missed.
Write commercial pages that are accurate and on-brand
Ground drafts in the client Knowledge Base so USPs, services, policies, and proof are real.
Generic AI tools guess. That's where hallucinations come from. Copywriter uses your client's Knowledge Base to generate commercial drafts that stay on-brand, highlight real unique selling propositions, and avoid made-up claims.
Stop publishing me-too pages
Use the uniqueness step to inject proprietary experience, proof, and angles competitors can't replicate.
Ranking and AI visibility aren't just about "covering what everyone covers." They're about adding something better. Copywriter includes a step that helps your team add uniqueness intentionally, so pages aren't me-too rewrites of competitor content.
What changes when you upgrade the system
Faster production without sacrificing quality
Cut time-to-draft dramatically with structured briefs and KB-grounded drafting
Reduce revision cycles with accurate, on-brand first drafts
Scale content without scaling payroll with a repeatable workflow
Standardize output across writers, clients, and timelines
Commercial accuracy
Fewer client corrections. Fewer awkward rewrites. Less risk of inaccurate claims. More confidence publishing at scale.
Content that stands out
Not just "better optimized"—actually more unique, more defensible, more likely to earn trust, links, and mentions.
Full visibility alignment
Content built for both traditional rankings and AI answers, so your clients show up wherever their prospects are looking.
Built for agency deliverables
Perfect for the pages your team creates every week:
Most tools optimize for rankings. We optimize for visibility and credibility.
FAQs
Write for rankings and AI answers, without sacrificing quality
See Copywriter in action and learn how agencies use it to ship faster, reduce rewrites, and produce content that's both differentiated and high-quality.