7 Best Peec AI Alternatives

AI search isn’t “coming.” It is here, and it already influences how people discover brands, compare options, and decide what to buy. Tools like Peec AI help you see how often assistants such as ChatGPT, Perplexity, and Google’s AI features mention your brand and which sources they cite. That visibility is gold for marketers and agencies who live and die by measurable outcomes.

If Peec AI has been your first taste of an AI visibility tracking tool and you’re wondering what else is out there, this guide narrows the field to seven strong alternatives. You’ll see where each one excels, where it demands trade-offs, and which is most likely to hit your goals without wrecking your budget.

Who this guide is for

• Agencies reporting across many clients and needing repeatable workflows
• In-house teams validating share of voice in AI answers
• Leaders who want trustworthy, client-ready insights rather than vibes

How we chose the alternatives

• Engine coverage. ChatGPT, Perplexity, Gemini or AI Mode, Claude, Copilot, Grok, DeepSeek, Google AI Overviews
• Transparency. What’s collected, how often, and what counts as a “mention” or “citation”
• Actionability. Not just seeing gaps, but having a way to fix them
• Team fit. Seats, RBAC, exports, reporting
• Value. Clear starter tiers, sane overages, predictable models

Quick comparison table

Pricing changes often, so verify on vendor pages before purchase.

Tool	Best for	Starting price*	Engines/coverage (examples)	Notes
Rankability’s AI Analyzer	Agencies that want tracking and in-editor fixes	from $124/mo billed annually (suite)	ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews/AI Mode, more	Analyzer ties into Rankability’s Optimizer & Monitoring.
LLMrefs	Solo/lean teams needing simple trend views	Free / $79 Pro	ChatGPT, Claude, Gemini, Perplexity, Copilot (varies by plan)	Weekly trends; lightweight scoring; simple setup.
Scrunch AI	Enterprise GEO + optimization (AXP)	$300/mo Starter	ChatGPT, Perplexity, Gemini, Claude, AI Overviews/AI Mode	“Agent Experience Platform” serves AI-optimized content.
Profound	Data-rich enterprise analytics	$499/mo Lite	ChatGPT, Google AI Overviews, Perplexity	Conversation-level insights for research + monitoring.
AthenaHQ	Mid-market teams that want GEO + monitoring	From $295+/mo	ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok	Unlimited seats (RBAC), credit-based plans, GA4/GSC integrations.
Rankscale AI	Budget-friendly daily tracking & exports	€20/mo Essential	ChatGPT, Perplexity, Google AI Overviews	Credits model; CSV/raw exports.
Otterly AI	Plug-and-play brand & link monitoring	$25/mo Lite	ChatGPT, Google AI Overviews, Perplexity, Copilot	Fast setup; KPI-style reporting.

*“From” prices are directional as of September 8, 2025. Always re-check.

The 7 Best Peec AI Alternatives

1. Rankability’s AI Analyzer — Best overall for agencies

What it is. A full AI search intelligence and optimization stack. You track branded and commercial prompts across answer engines, map exactly which pages get cited, and then close gaps with practical workflows rather than staring at charts. Agencies tend to love the “monitor and fix” loop.

Why it beats Peec for most agency teams. Peec is a strong tracker. Rankability leans into both tracking and action, with broad AI search engine coverage. If you’re accountable for moving visibility and not just observing it, the integrated approach shortens the distance between “we found a gap” and “we fixed it.”

Fast start checklist. Pick 10–20 “money” prompts per product or service, baseline citations across engines, ship one optimization per gap per week, and review deltas in 14 days.

2. LLMrefs — Best affordable on-ramp

LLMrefs is a lightweight tracker with an easy learning curve and an opinionated “LLMrefs Score” so non-SEOs can eyeball progress.

Pro plans support weekly trend reports and real-time checks, with straightforward pricing and simple seat controls. Use it when you want clarity without enterprise overhead.

Where it shines vs Peec. Lower entry cost. Clean scoring. Quick competitor peeks. You trade a bit of depth for speed and simplicity.

3. Scrunch AI — Best for monitoring plus AI-readiness

Scrunch’s monitoring shows how your brand appears in AI answers. Its Agent Experience Platform (AXP) goes a step further by serving an AI-optimized version of your site so agents can parse your content cleanly.

That’s clever if you want your “fix the gap” strategy to live in production instead of in docs.

Pick Scrunch if. You want visibility tracking and a credible path to make your site more legible to AI without a full rebuild.

4. Profound — Best for enterprise scale and governance

Profound reads like the control tower for large brands. Modules such as Answer Engine Insights, Conversation Explorer, and Agent Analytics show where you appear, what AIs say, and how crawlers interact with your site.

SOC 2 Type II and SSO will soothe security teams. Expect enterprise pricing and a guided deployment.

Pick Profound if. You need boardroom-ready reporting, audit trails, and a vendor comfortable with complex org charts.

5. AthenaHQ — Best mid-market analytics depth

AthenaHQ wears its GEO focus on its sleeve. Public pricing starts around the mid-$200s per month with unlimited seats and RBAC.

Growth and Enterprise tiers introduce citation intelligence, GA4 and GSC integrations, and a credit model that scales testing volume. It’s a good fit if you want self-serve entry with a path upmarket.

Pick AthenaHQ if. You want modern dashboards, a published pricing page, and clear upgrade levers as your prompt volume grows.

6. Rankscale AI — Best daily tracking on a budget

Rankscale aims at the “track every day without breaking the bank” crowd. Lower-cost plans cover daily tracking and citation analysis across major engines, with higher tiers adding audits and dashboards. It’s scrappy and fast-moving.

Pick Rankscale if. You want a low-risk way to baseline your AI footprint and send weekly wins to stakeholders.

7. Otterly AI — Best simple brand monitoring

Otterly AI is the “get me the basics quickly” option. It covers the biggest engines, includes Link Citations Analysis and a Brand Visibility Index, and offers a friendly, published pricing page with daily tracking. Use it when you want a clean starting point and fast time-to-value.

Decision guide: which alternative should you pick?

• Solo or small team. LLMrefs or Otterly get you meaningful signal without ceremony. Rankscale if you want daily tracking at very low cost.
• Mid-market in growth mode. AthenaHQ if you like transparent, credit-based plans with unlimited seats. Rankability if you need tracking plus practical “fix the gap” workflows.
• Enterprise and regulated. Profound if you need SOC 2, SSO, and multi-team governance. Scrunch if you want monitoring and an AI-ready site layer.

Migration mini-playbook (Peec → your new stack)

1. Inventory current prompts, countries, and engines. Note which answers include citations.
2. Baseline for two weeks in both tools. Keep the variables identical.
3. Map reports. Recreate “north-star” charts and alerts in the new platform.
4. Act on one high-impact gap per week. Track wins by engine and page.
5. Lock SLAs for cadence, QA, and alerting so nothing slips.

FAQs

Is Peec AI still worth it?
Yes. It’s a solid tracker and sits at a reasonable price tier for many teams. If you need deeper collaboration, credit-based scale, or enterprise governance, you’ll likely find a stronger fit above. Entry pricing is commonly listed in roughly the €89–€199 range, but verify with the vendor.

How often should we refresh prompts?
Daily is great for fast-moving categories. Weekly is fine for most B2B. Most tools disclose daily or plan-based cadence, which is the right mental model.

What is the minimum viable prompt set?
For each product or service line, track at least: 5 branded prompts, 5 comparative prompts, and 10 commercial “job to be done” prompts. Expand once alerts prove useful.

Methodology

We cross-checked product and pricing pages, feature breakdowns, and recent coverage to validate engine coverage, cadence notes, and plan structures. Market context and pricing change quickly, so consider this a directional guide and confirm details before committing.