22 Best AI Search Rank Tracking & Visibility Tools (2025)

We analyzed over 30 AI search visibility tracking tools to find the best options. 

Over $31,000,000 has flowed into this segment of the AI market in last two years. And new tools are popping up every day like mushrooms. It’s pretty overwhelming. 

Which brings us to the most important question:

What are the best AI search visibility tools right now as of 2025?

Based on our price-to-value analysis, three tools stand out as the best AI search visibility tracking options: Rankability’s AI Analyzer, Peec AI, and LLMrefs. These platforms offer comprehensive monitoring capabilities for tracking brand visibility across AI-powered search engines like ChatGPT, Gemini, Claude, and Perplexity at competitive pricing.

What makes these tools particularly valuable is their cost-effectiveness—each priced below the industry average of $337 per month while delivering features comparable to premium alternatives. This combination of affordability and robust functionality makes them excellent choices for businesses looking to optimize their presence in AI search results without breaking the budget.

Top 22 AI Visibility & Monitoring Tools

Selecting AI search visibility platforms is tricky because the category is young, data quality varies, and “AI search” spans chatbots (ChatGPT), meta answers (Google AI Overviews / AI Mode), vertical AIs (Perplexity), and copilots.

I prioritized: (1) Platform coverage breadth, (2) data collection methodology transparency (UI vs API pulls; repeat-prompt sampling; citation capture), (3) actionability (can you diagnose & fix gaps, not just view mentions), (4) scalability & collaboration for agency/enterprise teams, and (5) evidence of market adoption/funding as a proxy for durability.

Here are the current rankings:

1. Rankability’s AI Analyzer

Rankability’s AI Analyzer extends the company’s SEO content optimization stack into AI search by testing branded & commercial prompts across top answer engines and mapping where (and how) your pages—or competitors’—are cited. Early adopters use it to validate AI visibility alongside traditional ranking diagnostics.

• Key capabilities: Prompt-level testing; competitive citation comparison; integrates with Rankability’s Content Optimizer + keyword research workflows so you can close gaps instead of exporting CSVs and guessing.
• Pricing snapshot: Bundled within Rankability plans (Core tiers start at $149/mo; Analyzer access at higher agency tiers—contact sales for current seat/prompt limits).
• Best for: Agencies already using Rankability for scalable content optimization who want AI visibility data in the same environment they create & update copy.
• Watch outs: Coverage depth and refresh cadence are still expanding; confirm which AI engines and language markets are currently live before committing campaign-critical reporting.

---

2. Peec AI

Peec AI is a specialist GEO/LLMO analytics platform that tracks how brands surface across ChatGPT, Perplexity, Google AI Overviews, and other answer engines—built from the ground up for AI search visibility rather than retrofitted SEO rank tracking.

• Key capabilities: Multi-platform monitoring; branded vs non-branded prompt sets; share-of-voice, sentiment, and citation source analysis; exportable data for agencies.
• Pricing snapshot: Entry tier published in euros; scales by tracked prompts and platform coverage—confirm current Euro→USD conversion and whether Perplexity & Gemini are standard or add-ons.
• Best for: Marketers who need structured reporting across several AI engines but don’t require a large surrounding content suite. Agencies pairing Peec with existing SEO stacks report fast onboarding.
• Watch outs: Costs scale with prompt volume; vet sampling methodology (how many re-runs per prompt) if you need statistical confidence in volatile AI outputs.

---

3. LLMrefs

LLMrefs bills itself as an AI keyword explorer & rank tracker for LLM search engines—built to show where your product/service appears (or doesn’t) in AI answers and to surface quick-win opportunities via a proprietary LLMrefs Score (LS).

• Key capabilities: Live keyword crawling; weekly trend reports; competitor benchmarking; guidance on foundational GEO hygiene (e.g., Bing indexing, llms.txt, semantic slugs) to increase odds of citation in ChatGPT & peers.
• Pricing snapshot: Freemium available; paid plans recently listed around $79/mo Pro, with enterprise custom options. Always verify—pricing is moving fast across the category.
• Best for: Solo marketers, startups, and SMB SaaS teams that want an affordable on-ramp into AI visibility tracking with actionable basics.
• Watch outs: Smaller dataset vs enterprise platforms; sampling frequency (weekly default) may miss rapid shifts in volatile topics.

---

4. Scrunch AI

Scrunch AI focuses on making websites legible to AI answer engines and tracking how those engines reflect your brand—positioning itself as a bridge between technical implementation and visibility analytics. With their new Agent Experience Platform (AXP), they’re evolving from monitoring to active optimization infrastructure.

• Key capabilities: Agent Experience Platform creates machine-readable content layers for AI crawlers; prompt-based monitoring across 500+ brands showing measurable results; misinformation detection and journey mapping; optimization workflows delivering average 40% traffic increases and 4x visibility improvements.
• Pricing snapshot: Starts at $300/month for 350 custom prompts and three personas; enterprise-focused with recent $15M Series A funding from Decibel and Mayfield; AXP implementation support pricing TBD as platform rolls out broadly.
• Best for: Enterprise brands and agencies needing comprehensive AI search optimization beyond basic monitoring; companies ready to invest in next-generation infrastructure as AI discovery reshapes customer journeys; organizations seeking proven ROI in AI visibility.
• Watch outs: AXP platform still in limited testing; UI refinements needed; limited public reviews despite strong customer metrics; may be overkill for solo marketers or small businesses wanting simple visibility scoring.

---

5. Profound

Profound AI is an enterprise GEO platform that goes beyond monitoring to “read/write” optimization across AI search (ChatGPT, Perplexity, Gemini, Copilot, etc.).

Backed by a $35M Series B led by Sequoia, it ingests millions of citations, crawler visits and prompts, exposing AI conversation demand via Conversation Explorer and an AI Visibility Dashboard.

Lite starts at $499/month; Enterprise adds APIs, trends and dedicated support. Strengths include Fortune 500 case wins, SOC 2, and analytics; drawbacks are cost, complexity and scope for mid-market teams. Verdict: best for large brands; Rankability positions its suite as a more accessible alternative.

---

6. AthenaHQ

Athena positions itself as a Generative Engine Optimization (GEO) platform to “win AI search,” combining prompt tracking, brand monitoring, competitive benchmarks, and an Action Center to fix gaps. Backed by startup traction and media coverage as one of the emerging GEO vendors.

• Key capabilities: Tracks ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Claude, Copilot, Grok (and request-more); identifies citations & content gaps; traffic analytics & ROI metrics; competitor impersonation alerts.
• Pricing snapshot: Published Starter from ~$295/mo (credits based); Growth & Enterprise tiers scale prompts, engines, GA4 integrations, and managed GEO services.
• Best for: Growth-stage SaaS & mid-market brands needing deeper analytics than entry tools but not full enterprise customization overhead.
• Watch outs: Credits burn quickly if you over-track broad query sets; align tracked prompts to commercial intent.

---

7. Rankscale AI

Rankscale AI pioneers AI search monitoring with daily tracking across ChatGPT, Claude, Perplexity, and Google AI Overviews. Features include brand dashboards, competitor benchmarking, citation analysis, sentiment tracking, and AI Readiness Score website audits.

Users praise its intuitive design and founder-led rapid development, with 4.8/5 SourceForge rating and endorsements calling it “incredibly valuable” and “ahead of the game.” Pricing starts at $20/month for Essential (120 credits, 480 AI responses) to $780/month Enterprise (12,000 credits, 48,000 responses).

However, users note it’s “pretty technical” with a learning curve, making it best suited for professionals comfortable with data-rich analytics platforms.

---

8. Otterly AI

Otterly AI specializes in automated brand monitoring across Google AI Overviews, ChatGPT, and Perplexity, with users reporting “up to 80%” time savings on manual checks. Features include prompt tracking, link citation audits, Brand Visibility Index KPIs, and exportable reports.

Strong user satisfaction shows perfect 5.0/5 ratings on Product Hunt and OMR Reviews, with a case study showing Bacula Enterprise securing #1 ChatGPT positioning.

Tiered pricing starts at $29/month for 10 tracked prompts, scaling to $989/month for 1,000 prompts. Limited public footprint outside early-adopter circles, and name confusion with Otter.ai may complicate research efforts.

---

9. Writesonic GEO

Writesonic GEO pioneers dedicated AI search optimization, functioning like “Ahrefs for AI platforms.” It tracks brand mentions across ChatGPT, Google Gemini, and Claude, providing competitor benchmarking and sentiment analysis.

Early adopters report discovering significant blind spots in AI visibility—one test showed Grammarly appearing in 85% of relevant AI answers with 77% positive sentiment. The platform offers actionable optimization recommendations and unique AI crawler analytics showing when bots visit your site.

While AI search results can be variable, GEO focuses on mention frequency trends rather than precise rankings. Currently leads the specialized AI optimization space as traditional SEO tools add basic AI features.

---

10. SE Ranking’s AI Visibility Tracker

SE Ranking’s AI Visibility Tracker offers a comprehensive three-part suite: AI Overviews tracker for Google snippets, AI Mode tracker for conversational search, and unified visibility across ChatGPT, Perplexity, and Gemini.

Users praise it as the “most well-rounded AI SEO checking tool,” highlighting the “No cited” feature that reveals competitor mentions where your brand is absent—described as “gold for content ideas.”

Strong local SEO capabilities and user-friendly interface make it accessible to SMBs and agencies. Integrated at no extra cost with SE Ranking subscriptions, positioning it competitively against Semrush and Ahrefs’ premium AI add-ons.

---

11. Surfer AI Tracker

Surfer’s AI Tracker (launched July 2025) is a paid add-on monitoring brand mentions across ChatGPT, Google AI Overviews/AI Mode, and Perplexity. Features include prompt-level insights, source transparency showing cited pages, and weekly trend reports.

Early adopters like GetResponse praise having “a metric for AI visibility” after previously having “no way to measure” AI presence. Pricing starts at $95/month for 25-prompt blocks with volume discounts available.

However, limited historical data due to recent launch, potential cost scaling for high-volume users, and inherent LLM variability remain concerns. Integrates seamlessly with existing SurferSEO workflows, making it ideal for current Surfer ecosystem users.

---

12. Nightwatch LLM Tracking

Nightwatch LLM Tracking extends the company’s established SEO platform into AI search, letting teams measure how they appear inside responses from ChatGPT and Claude.

The beta feature adds LLMs as selectable “search engines,” supports precise location targeting, daily updates, and LLM-specific metrics like Average Rank, Rank Distribution, and Keywords Up/Down.

Custom Views isolate LLM data alongside traditional engines such as Google and Bing. Industry roundups highlight Nightwatch for unifying classic rank tracking with AI visibility, though feature-specific reviews remain limited.

Overall, Nightwatch offers a credible, forward-looking option for monitoring brand presence in generative results; consider testing alongside alternatives like Rankability.

---

13. Keyword.com AI Tracker

Keyword.com AI Tracker offers cross-engine monitoring across ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Google AI Overviews with citation tracking, competitive analysis, and sentiment monitoring.

The credit-based pricing starts at $24.50/month for 50 credits, with manual to weekly scheduling options and a 14-day free trial. However, public user reviews are scarce, with most feedback focusing on the legacy rank tracker rather than the AI module.

Common concerns include refresh cadence limitations, credit burn rates at higher frequencies, and LLM answer variance. Best suited for teams who can right-size tracking scope to their credit budget.

---

14. Geneo AI

Geneo specializes in Generative Engine Optimization (GEO) with real-time monitoring across AI platforms, competitor benchmarking, sentiment analysis, and AI content suggestions. The platform offers enterprise-grade features including workspace management, historical query tracking, and 24/7 support through a flexible credit-based pricing model with a free tier.

However, limited public user reviews on platforms like Product Hunt and G2 raise questions about market validation. While positioned as serving “thousands of businesses,” the lack of third-party testimonials suggests either enterprise-focused private feedback channels or early market adoption challenges.

Strong feature set but needs more transparent customer success stories for credibility.

---

15. Knowatoa AI

Knowatoa AI is a specialized platform for monitoring how brands appear across AI search systems like ChatGPT, Google’s AI Overviews, Claude, Gemini, and Perplexity.

The tool focuses on three outcomes: accurate product descriptions, positive sentiment, and stronger rankings versus competitors. Core capabilities include brand visibility tracking, competitor benchmarking, and AI search insights that reveal where and how a brand is cited in generated responses.

User reviews remain limited, signaling an early market stage, yet industry listings and forum mentions show growing awareness. With a free tier and scalable paid plans, Knowatoa looks promising—especially for agencies and in-house teams.

---

16. ZipTie

ZipTie AI is an early, purpose-built tracker for brand visibility in AI search. It captures the exact text of Google AI Overviews with downloadable screenshots and also monitors ChatGPT and Perplexity, letting SEOs audit what users actually see.

Core features include AI Success Scores for prioritization, competitor share-of-voice views, and an assistant that generates or imports queries from GSC. Seer Interactive reports AIOs surface on ~16.5% of queries, underscoring the need to monitor them.

Pricing spans Basic, Standard, and Pro tiers. Downsides: occasional processing delays, evolving Google defenses, credit complexity, and GSC dependencies. Pairing with Rankability’s AI Analyzer broadens optimization.

---

17. Am I On AI

Am I on AI excels as an accessible entry point into GEO, offering effortless onboarding with a no-risk 14-day free trial requiring no credit card.

The tool provides instant visibility-gap discovery across ChatGPT, Perplexity, and Gemini, with users noting that brands “dominating search results are completely invisible” to AI platforms.

Features include actionable source citation data, competitor share-of-voice analysis, and sentiment tracking.

Pricing starts at $99-100/month for single brands after the free trial. However, scans can take 4+ hours and provide snapshots rather than real-time monitoring. Perfect for initial audits but users typically graduate to more comprehensive platforms for ongoing optimization.

---

18. Hall AI

Hall AI is profiled as a GEO platform that tracks brand visibility across AI search engines like ChatGPT, Perplexity, Claude, and Gemini.

The review outlines four core capabilities—generative answer insights, website citation insights, agent analytics, and conversational commerce—and a pricing range from a free Lite plan to paid tiers with higher quotas.

It includes a MagicBrief testimonial about identifying ChatGPT referral queries, highlights early recognition (a $2M pre-seed and third-party ratings), and notes caveats for a new category (variable data depth, limited public reviews). The piece concludes that Hall is promising for marketers while encouraging comparison with Rankability’s AI Analyzer.

---

19. Ahrefs’ Brand Radar

Ahrefs Brand Radar pioneers AI brand monitoring by tracking mentions across ChatGPT, Google AI Overviews, and Perplexity. Integrates seamlessly with Ahrefs’ ecosystem, displaying AI citation data alongside traditional SEO metrics in Site Explorer.

Strong performance in web monitoring with “fairly accurate” Search Demand and Web Visibility modules providing “realistic figures” for directional insights. However, current AI content sampling captures only a fraction of actual conversations, and the UI “still needs work” according to Ahrefs’ CMO.

Currently free during beta across all plans ($129+ monthly) but will become a paid add-on. Best suited for existing Ahrefs users seeking early AI visibility insights.

---

20. Semrush’s AI Toolkit

Semrush’s AI Toolkit ($99/month per domain) analyzes how AI platforms like ChatGPT and Google’s AI perceive brands, offering insights into market share, sentiment, and query topics. The tool provides Business Landscape reports, sentiment analysis, and AI-generated recommendations through an intuitive dashboard that consolidates data from multiple AI platforms.

Strengths: Early mover in AI search visibility tracking, excellent integration with Semrush’s existing platform, user-friendly interface, and valuable for agencies creating client reports. Users appreciate the sentiment analysis and expanded competitor insights (up to 50 competitors).

Weaknesses: Data methodology lacks transparency, with some questioning the accuracy of metrics. AI recommendations often feel generic, and smaller brands report limited utility. The high price point ($99/month) creates steep ROI expectations that many users feel aren’t met.

Best for: Established brands and agencies willing to experiment with AI-driven SEO insights, though verification against other sources is recommended.

21. seoClarity ArcAI

seoClarity ArcAI offers enterprise-grade AI search optimization across Google AI Overviews/AI Mode, ChatGPT, Gemini, and Perplexity. Features include comprehensive visibility tracking, sentiment analysis, AI bot activity monitoring, and actionable optimization recommendations.

Users praise rapid feature development, with one G2 reviewer noting: “We wanted to track AIOs… they built it, put it in beta and shipped it.”

However, the platform has a steep learning curve requiring onboarding support, and custom enterprise pricing places it in premium territory. Best suited for large organizations needing full-stack AI visibility monitoring with guided actions rather than just basic reporting and screenshots.

---

22. AirOps

AirOps is a no-code AI workflow platform designed to help SEO teams, agencies, and in-house marketers scale content production efficiently.

With features like drag-and-drop workflows, the Grids content planner, human review steps, CMS integrations, and an Answer Engine Visibility tool, it offers automation without sacrificing brand voice.

Reviews on Product Hunt and G2 highlight its ease of use and time-saving benefits, while Reddit discussions stress it’s best for teams with established strategies. Case studies report dramatic gains, such as 5× faster content refreshes and 20× traffic growth, making AirOps a strong investment in 2025 for content-driven teams.

Related: Check out the best AI SEO content optimization tools right now.

---

Conclusion

Lead with Rankability. Its built‑in AI Analyzer lets you spot citations across ChatGPT, Perplexity, and Google AI Overviews — then fix gaps right inside the same platform. If you’re serious about winning AI search, start here.

After that, pick the tier that fits your effort level:

• Instant checks: free tools like Am I On AI or ZipTie show if you’re even visible.
• Ongoing reports: mid‑range trackers (Peec, AthenaHQ, Surfer, Keyword.com) add trends and competitor views.
• Enterprise depth: data giants such as Profound or seoClarity ArcAI bring massive sampling and workflow routing.

Match engine coverage, refresh frequency, and clear ownership before you subscribe. The brands that review the data and act fast—not the ones with the priciest dashboard—will own tomorrow’s AI search results.