Rankings meet real traffic data
Rankability's GA4 integration brings session trends, traffic source breakdowns, and engagement data directly into your SEO workflow. Correlate ranking improvements with actual traffic growth — no tab-switching required.
What GA4 brings
Traffic context for your SEO work
Session trends
See daily and weekly session data for each client directly in Rankability. Track whether SEO improvements are translating into real visits. Date range pickers (7, 14, 28, 90 days) let you zoom in on specific periods.
Traffic source breakdown
Understand where your client's traffic comes from — organic search, direct, referral, social, and paid. Monitor how the organic channel grows relative to other sources over time.
Anomaly detection in Reporter
Rankability monitors GA4 data alongside GSC and ranking data. When traffic drops significantly, anomaly alerts surface in the Reporter alerts panel so your team can investigate before the client notices.
Setup
Connect in 4 steps
Open client connections
Navigate to the client's Advisor page, click Connections, and find the Google Analytics dropdown.
Authenticate with Google
Click Connect to start Google's OAuth2 flow. Authenticate with a Google account that has access to the GA4 property you want to link.
Select a GA4 property
After authentication, Rankability lists available GA4 properties. Select the one matching your client's site. Data begins flowing immediately.
View data in Reporter and shared reports
GA4 session trends appear in the Reporter dashboard, Advisor Data Insights, and shared client reports. No additional configuration needed.
Where it shows up
GA4 data across your workflow
Data Insights
The Data Insights tab analyzes connected GA4 data to surface session trends, traffic source changes, and engagement patterns. The AI advisor can answer questions like "How has organic traffic trended this quarter?" using live GA4 data.
Shared reports
When you share a client report, GA4 session trends are included alongside SPI scores, GSC performance, and keyword rankings. Clients see a complete picture of their organic performance under your agency's branding.
Client health signals
GA4 data enriches the agency dashboard's client health signals. Clients with declining sessions alongside declining SPI scores are flagged for attention.
Plan availability
Available on Team and Agency
| Feature | Core | Team | Agency |
|---|---|---|---|
| GA4 integration | — | ✓ | ✓ |
| Session trends in Reporter | — | ✓ | ✓ |
| GA4 data in shared reports | — | ✓ | ✓ |
| GA4 in Advisor Data Insights | — | ✓ | ✓ |
GA4 integration is available on Team ($399/mo) and Agency ($799/mo) plans.
"Having GA4 data right next to our ranking data changed how we report to clients. Instead of showing them keyword positions, we show the traffic impact. That's what they actually care about."
— Agency team using Rankability + GA4
See rankings and traffic in one view
Connect GA4 to Rankability and stop switching between tools to understand your SEO performance. Available on Team and Agency plans.