Your Google Business Profile description won’t fit in ChatGPT. Google gives you 750 characters. ChatGPT gives you 300, and it cuts off anything longer without telling you.
So this isn’t a copy-and-paste job. You have room for about three sentences, and each one has to carry something a customer needs.
Here’s the structure we used for our own profile, examples you can adapt, and the checks to run before and after you save.
Get the free ChatGPT Profile Audit Kit
What the field allows
The description field in Business Hub is labelled “More about your business (optional)”. It holds 300 characters, spaces included.
It has no counter. If you paste 400 characters, it keeps the first 300 and saves. We found that out when a description we’d approved came back shorter than we wrote it.
The structure: what, for whom, where
With three sentences to work with, use them for three facts:
- What you do. The service or product, in the words a customer would use.
- Who it’s for. The customer you serve best.
- Where. Your city or service area, or “online” if location doesn’t apply.
If you have characters left, add one concrete detail a customer would ask about: a starting point for pricing, a response time, a guarantee you can document.
That order matters. If the text is ever trimmed, the end is what goes. Put the sentence you can least afford to lose first.
What to leave out
- Claims you can’t prove. “Best”, “#1”, “leading”. Our first description called our software “powerful”. That word told a customer nothing, so we cut it.
- Keyword lists. Repeating your service in five variations spends characters and reads like spam.
- Your business name. It’s already on the profile.
- Anything already in another field. Phone, hours, and address have their own tabs.
Our own first attempt
Here’s the description we started with:
Track and get more AI search visibility on Google, ChatGPT, and Claude using our powerful AEO / SEO software.
It’s well under the limit, and it still fails. It doesn’t say who the software is for or where we’re based, and “powerful” can’t be checked. Our rewrite says what the platform does and who it’s for, and names our city.
Examples that fit
Each of these is a made-up business, and each is under 300 characters.
Local service business
Emergency and scheduled plumbing for homes in Austin and Round Rock. We repair leaks, water heaters and drains, and replace old pipework. Licensed and insured, with upfront pricing before any work starts.
Online store
Handmade leather wallets, belts and bag straps, cut and stitched in our Portland workshop. Built for people who want one good item instead of several cheap ones. Free US shipping on orders over $75 and repairs for life.
Software company
Scheduling software for dental practices with two to ten chairs. Patients book online, reminders go out by text, and gaps in the day get filled from your waitlist. Works with the major practice management systems. Based in Denver, serving practices across the US.
Notice what each one does. It names the customer, says what they get, and gives a location. None of them describes the business as great.
Keep it consistent with your other descriptions
When we audited our own profile, our descriptions didn’t agree on who we serve. Google said marketing agencies. Our site said businesses, marketing teams, and agencies. The ChatGPT description named nobody.
Three descriptions that disagree leave a customer, and any system reading them, unsure who you serve. Pick the audience wording once and use it everywhere.
Before and after you save
Before:
- Count the characters, spaces included. We aim for 290 or fewer, to leave a margin.
- Check that it ends on a complete sentence.
- Read it aloud. If a phrase sounds like an ad, cut it.
After:
- Reopen the About tab and read the saved text.
- If the save returned “Couldn’t confirm your save”, retry and check again. Ours did that once.
- Compare it with the profile preview.
The description is one field of several. Our complete guide to ChatGPT business profiles covers the others.
Get the free ChatGPT Profile Audit Kit
Sources and method
The 300-character limit, the silent cut-off, the field label, and the save error are what we saw on Rankability’s own profile on November 11, 2026. The three example descriptions are illustrations we wrote for this guide. They don’t describe real businesses. Nobody outside OpenAI knows how the description affects which businesses ChatGPT recommends, so we treat it as information for customers, not a ranking lever.