Your business can now have its own profile inside ChatGPT. OpenAI launched Businesses in ChatGPT in beta on November 10, 2026, and with it a dashboard where you claim the profile, edit what it says, upload your products, and see how often ChatGPT mentions you.
We set up Rankability’s own profile. We went through every tab, rewrote the description, corrected the address, uploaded a product feed, and audited the result. Some of what we found the editor doesn’t tell you: the description cuts off at 300 characters, you get one category, and your photos are cropped to a square.
This guide covers what a profile is, who can get one, what each field allows, and the order we’d set it up in. Where a detail comes from OpenAI, our own profile, or a third-party report, we say which.
Get the free ChatGPT Profile Audit Kit
What a ChatGPT business profile is
A ChatGPT business profile is a page inside ChatGPT that shows your business name, category, description, contact details, location, hours, photos, and products. When your business appears in a ChatGPT answer, people can click through to it.
You manage the profile in Business Hub, which does three jobs:
- Claim and edit the profile.
- Add products through a feed with prices and availability.
- Show insights on how people engage with your business in ChatGPT.
Some businesses can also build a Business Agent, which lets people start a conversation with the business from its profile.
That matters because, until now, ChatGPT pieced your business together from whatever it found on the web. A profile lets you give it accurate, current information directly. OpenAI’s announcement puts ChatGPT at 1.2 billion weekly users.
Who can get one
OpenAI says any eligible business located where ChatGPT is available can claim its business through Business Hub. There are three ways in:
- Most businesses claim directly in Business Hub.
- Shopify merchants can connect their store from Business Hub or the Shopify admin to streamline verification.
- OpenAI Enterprise customers and advertisers work with their OpenAI representative.
Business Agents are narrower. At launch they’re limited to eligible ecommerce and online service businesses in the United States.
We weren’t asked to pay. The hub offered an upgrade to a ChatGPT Business plan, but the profile editor and product feed worked without it.
One limit comes from third-party guides and isn’t confirmed by OpenAI: local stores and restaurants can reportedly only claim a listing that already exists, and only in the US, while eligible online businesses can add a new one.
How to claim and verify your business
- Sign in to ChatGPT and open Business Hub.
- Search for your business, or add it if you’re an eligible online business.
- Verify that you own it.
- Wait for the profile to move from Pending to verified.
OpenAI’s announcement doesn’t list the verification methods. Ours had four parts: a DNS record to prove we control the domain, an email confirmation, a code by text to the business phone, and an ID scan with facial recognition. Shopify merchants can verify by connecting their store.
Once you’re verified, the profile shows a blue check labelled “Claimed business”, and the Overview page shows “Website access: Access confirmed”. If it shows something else, see ChatGPT’s website access statuses.
Get two things right here, because both are hard to undo:
- Claim the business under its real name. We couldn’t edit the business name in any tab after claiming.
- Don’t create extra profiles. One ChatGPT account can hold several, and third-party guides report that a published profile can’t be deleted by its owner.
Our guide to claiming your business in ChatGPT covers eligibility and each stage.
What’s inside a profile
The editor has five tabs: About, Contact, Photos, Location, and Hours. Our tour of Business Hub shows how each one behaves.
| Tab | What it holds | What we found |
|---|---|---|
| About | Category and description | One category only, chosen from a searchable list. The description stops at 300 characters, and longer text is cut off without a warning. |
| Contact | Phone, email, website | One of each. The website must be a full https address. |
| Photos | Profile images | The first photo is the cover. Photos display as squares cropped from the centre. The editor has no separate logo field. |
| Location | Street address and unit | Saving a change asks you to confirm a map pin. We saw no option to hide the address or set a service area. |
| Hours | Opening times | Set per day, with a separate business time zone. |
Four of these catch people out:
- The 300-character description. Google allows 750. Paste your Google description and it’ll be cut mid-sentence. Count before you paste, then read the saved text back. See how to write a ChatGPT business description.
- One category. The suggestion chips under the category field replace your category. They don’t add a second one. See how to choose your ChatGPT business category.
- Square photos. A wide screenshot loses its left and right edges. Upload square images of at least 1080 by 1080 pixels with the subject in the centre, and include your logo as a photo. Our ChatGPT profile photo guide has a shot list.
- The address is public. The profile shows three buttons: Get directions, View website, and Call. An online-only business still gets Get directions.
We go deeper on each in the profile limits the editor doesn’t show you.
Saves confirmed instantly for us, though third-party guides report that OpenAI reviews changes before they go live. Check the public preview after you edit.
Adding products with a product feed
The Products section takes a feed of what you sell, with prices and availability. It isn’t only for physical goods. We listed Rankability’s subscription plans as digital products, and the feed processed with no issues. See how to list software plans in ChatGPT.
Setup asks for a feed name, at least one country, and a delivery method:
- Upload a file. The fastest way to start, but the file doesn’t update itself.
- Hosted URL. ChatGPT reads a file you host online, so products stay current.
- SFTP. For larger catalogs.
Every product needs nine fields: item_id, title, description, url, brand, seller_name, image_url, availability, and price.
If your prices change, use a hosted URL. An uploaded file with last month’s prices is worse than no feed. Our guide to adding products to ChatGPT with a product feed covers the full setup.
What the insights tell you
The Overview page reports three numbers for the last 7 or 28 days: Mentions, Profile views, and Website clicks. OpenAI also describes discovery topics: common themes across conversations where your website is cited.
Two limits are worth knowing before you rely on them. The numbers only appear once there’s enough activity, so a new or small business will see a dash. And they only cover ChatGPT.
We explain what each number counts, and what it doesn’t, in ChatGPT business insights explained.
Business Agents
A Business Agent is a chat agent on your profile. When your business appears in an answer, people can open the profile and start a conversation with the agent about your products or services.
OpenAI says agent conversations are clearly labelled, separate from the person’s original ChatGPT conversation, and distinct from ChatGPT’s own answers.
Agents are rolling out gradually. Our profile, a software company, showed “Agent builder isn’t available yet”. See who is eligible for a ChatGPT Business Agent for what’s known so far.
How it compares with Google Business Profile
If you manage a Google Business Profile, most of this will feel familiar. The differences change the work, though.
| ChatGPT business profile | Google Business Profile | |
|---|---|---|
| Description | 300 characters | 750 characters |
| Categories | One | One primary plus secondary categories |
| Services list | Not in the editor | Yes |
| Reviews and posts | Not in the editor | Yes |
| Hide address | No option seen | Yes, for service-area businesses |
| Products | Feed with nine required fields | Product editor or Merchant Center |
You can’t copy your Google profile across. The description needs rewriting, you have to pick a single category, and your photos need to work as squares. The full field-by-field comparison with Google Business Profile shows where they differ.
How to set up your profile correctly
Nobody outside OpenAI knows how a profile affects which businesses ChatGPT recommends, and OpenAI has published no ranking guidance. Treat any list of “ChatGPT profile ranking factors” as a guess. We set out the evidence in ChatGPT business profile optimization: what we know and what we don’t.
What you can do is apply the practices that hold up for business listings everywhere: be complete, be accurate, and be consistent in every place your business appears. Here’s the order we’d work in. Start with steps 1 to 4, because they’re the hardest to change later or they affect every other place your business is listed.
- Claim and verify one profile under your real business name, with no added keywords or cities.
- Pick the category that fits what you do. Where the same option exists on Google, match it.
- Write a 300-character description that says what you do, for whom, and where. Leave out claims you can’t prove.
- Match your details everywhere. Name, address, phone, hours, and website should be identical on the profile, your website, your schema markup, and your Google listing.
- Upload square photos. Put the cover first, include your logo, and show each main product or service.
- Add a product feed and keep it current with a hosted URL.
- Support the profile on your website. Add Organization schema, add Product or Offer schema to product and pricing pages, and make sure robots.txt allows GPTBot, OAI-SearchBot, and ChatGPT-User.
- Record your insights numbers now, then check again in a week.
What we got wrong on our own profile
We audited the Rankability profile after setting it up. The audit found:
- A description that used the word “powerful” and never said who the product was for.
- A cover photo showing sample brand names from a demo workspace, which read as someone else’s data.
- Wide screenshots cropped into squares that cut off the edges.
- No Product or Offer schema on our pricing page to back up the product feed.
- A Google description aimed at a different audience than the one on our site.
None of these were hard to fix. All of them were invisible until we checked the profile against the website and the Google listing side by side. The full write-up is in our own ChatGPT profile audit.
Frequently asked questions
Is a ChatGPT business profile free?
We weren’t required to pay or upgrade to edit our profile or upload a feed.
Can I have more than one category?
No. A profile has one category.
How long can the description be?
300 characters, including spaces.
Can I hide my address?
We saw no option to hide the address or set a service area.
Can a software or service business add products?
Yes. We listed subscription plans as digital products, and they processed without issues.
Does a profile make ChatGPT recommend my business more often?
Nobody knows yet. OpenAI has published no guidance on it. The way to find out for your own business is to record how often you’re mentioned before and after you set the profile up.
Can businesses see what people ask ChatGPT about them?
No. OpenAI says it doesn’t share users’ conversations with businesses, and the insights are aggregated.
Where to start
Claim your profile, then check it against the eight steps above, or work through the ChatGPT business profile audit checklist. If you manage profiles for clients, see how agencies can manage ChatGPT business profiles.
The audit kit has the prompt we run on our own profile, the full checklist, and a product feed template.
Get the free ChatGPT Profile Audit Kit
Sources and method
We recorded what Business Hub showed for Rankability’s own verified profile on November 11, 2026, and read OpenAI’s announcement and product feed documentation. Details described as reported come from third-party guides and aren’t confirmed by OpenAI. Businesses in ChatGPT is in beta, so screens and limits can change.