You’ve claimed your business in ChatGPT and landed in Business Hub. It looks simple, and mostly it is.
A few controls don’t behave the way you’d expect, though. One button replaces your category when you think you’re adding a second. One tab uses Submit where the others use Save. And some limits aren’t shown on screen at all.
This is a walkthrough of each area, in the order you’ll use them, with the behavior we recorded on our own profile.
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Overview
The Overview page is your status screen. It shows:
- Business name and address, with a blue “Claimed business” check once you’re verified.
- Website access. Ours read “Access confirmed” with a last-updated date. This tells you whether ChatGPT can read your site.
- Insights. Mentions, Profile views, and Website clicks for the last 7 or 28 days, under Brand insights and Agent insights tabs. A metric shows a dash until there’s enough activity.
- An Invite button for adding people to the profile.
Check this page first whenever something looks wrong. If website access isn’t confirmed, fix that before anything else. Our guide to ChatGPT’s website access statuses covers what each one means.
Edit business info
The editor has five tabs.
About
Your category and description live here.
- You get one category, picked from a searchable dropdown.
- The suggestion chips under the dropdown replace your category. They don’t add a second one. We clicked “Software company” expecting to add it, and it replaced “SaaS company”.
- The description field is labelled “More about your business (optional)” and stops at 300 characters, spaces included. Longer text is cut off with no warning.
Contact
One phone number with a country code picker, one business email, and one website. The website needs the full https address.
Photos
- The upload button accepts several files at once.
- The first photo is the cover. Arrows reorder photos and a bin icon deletes one.
- Photos display as squares cropped from the centre.
- Changes are sent with a Submit button, where every other tab uses Save. It’s easy to reorder photos and leave without submitting.
Location
You choose the street address from a search box. “Unit, suite, etc.” is a separate optional field that displays after the street.
Saving a location change opens a “Confirm your business location” step with a map pin. Place the pin where customers should arrive. We saw no option to hide the address or set a service area.
Hours
Hours are set per day with an opening and closing time, and a day can show as Closed. A business time zone is set separately, and all hours display in that zone. Set the time zone before the hours, since the hours are shown in it.
Products
The Products page has three tabs:
- Feeds. Where you add a product feed by file upload, hosted URL, or SFTP.
- Upload history. Shows each upload and whether it processed.
- Issues. Lists rows rejected after processing.
After an upload, a preview checks a sample of rows before you confirm. See how to add products to ChatGPT with a product feed for the full process.
Agent builder
This is where eligible businesses build a Business Agent. On our software company profile it showed “Agent builder isn’t available yet”, with a note that it’s rolling out gradually by business type.
The business list
The “Business” breadcrumb at the top opens the list of every profile on your account. Unverified ones are marked Pending. Look here for profiles you didn’t mean to create.
Three behaviors worth remembering
- A save can fail the first time. Our first save of the description returned “Couldn’t confirm your save. Try again to check”. Retry worked. Read the field back after saving.
- “Saved” may not mean live. Saves confirmed instantly for us, but third-party guides report that OpenAI reviews changes before they go live. Compare the editor with the profile preview.
- The name is fixed. We couldn’t edit the business name in any tab.
This tour shows how the controls behave. For what to put in each field, see our ChatGPT business profiles guide.
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Sources and method
Everything here is what Business Hub showed for Rankability’s own verified profile on November 11, 2026, except where we note a third-party report. The profile is for an online-only software company, so a local storefront may see different options. Businesses in ChatGPT is in beta, and screens can change.