If ChatGPT already mentions your business, it’s describing you from whatever it found on the web. Claiming your profile is how you take over that description.
Two questions come first. Does your business qualify? And what do you need to get right during the claim, given that some of it can’t be changed later?
We set up Rankability’s own profile. The eligibility rules below are OpenAI’s. The warnings come from what we couldn’t change afterward.
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Who can claim a profile
OpenAI’s wording is that any eligible business located where ChatGPT is available can claim its business through Business Hub. Its launch announcement doesn’t list the eligible business types or countries.
There are three routes:
| Route | Who it’s for |
|---|---|
| Claim in Business Hub | Most businesses |
| Connect a Shopify store | Shopify merchants, from Business Hub or the Shopify admin |
| Through an OpenAI representative | Existing OpenAI Enterprise customers and advertisers |
We claimed Rankability, a software company, through Business Hub. We weren’t asked to pay. The hub offered an upgrade to a ChatGPT Business plan, and everything we did worked without it.
Local businesses: one reported limit
Third-party guides report that local stores and restaurants can currently only claim a listing that already exists, and only in the US, while eligible online businesses can add a new listing. OpenAI hasn’t confirmed that.
If you run a local business outside the US, search for it in Business Hub before assuming you’re excluded. What you find there is better evidence than any guide, including this one.
The Business Agent is a separate question
A verified profile doesn’t come with a Business Agent. Agents are limited to eligible ecommerce and online service businesses in the United States at launch, and so far they look to be reaching ecommerce first. Our profile is verified, and its Agent builder page said the feature isn’t available yet. More in ChatGPT Business Agents: who’s eligible.
Before you start
Decide two things.
The exact business name. Use the name on your website, signage, and legal documents. We couldn’t edit the business name in any of the editor’s five tabs after claiming, so a keyword or city added now may stay.
Which account claims it. One ChatGPT account can hold several profiles, and a profile has an Invite button for adding people. Claim from an account the business controls, not a personal one that might leave with an employee or an agency.
The steps
- Sign in to ChatGPT and open Business Hub.
- Find your business. Search for it. If you’re an eligible online business and it isn’t listed, add it.
- Verify ownership with the method you’re offered.
- Wait for approval. Unverified profiles are marked Pending in your business list.
- Confirm it worked. A verified profile shows a blue check labelled “Claimed business”.
When we verified Rankability, the process had four parts:
- A DNS record, to prove we control the domain.
- An email confirmation.
- A confirmation code by text to the business phone.
- An ID scan with facial recognition for the person making the claim.
So have four things ready before you start: access to your domain’s DNS settings, the business inbox, the business phone, and a photo ID. The ID step ties the claim to a real person, which is one more reason to decide who claims before anyone begins.
Your steps may differ from ours. OpenAI’s announcement confirms a Shopify route for merchants and doesn’t describe the rest, and third-party guides describe phone, email, DNS, and Shopify as alternative methods.
Steps 1 and 2 answer the eligibility question for your business in a few minutes. If your business is there, or you can add it, you can claim.
What to check once you’re verified
Open the Overview page and look at three things.
The badge. You want “Claimed business” with the blue check.
Website access. Ours read “Access confirmed”, with the date it was last updated. Anything else means ChatGPT hasn’t confirmed it can read your site. Our guide to ChatGPT’s website access statuses covers what the other statuses appear to mean.
Your business list. Open the “Business” breadcrumb and look for profiles you didn’t mean to create. Third-party guides report that a published profile can’t be deleted by its owner. We haven’t tested whether a pending one can be removed, so check for strays early.
Mistakes to avoid
- Adding keywords or a city to the name. On Google, that’s a known route to a suspended listing. Here, we couldn’t edit the name back out.
- Creating a profile per service or per keyword. A profile stands for a business. Extra ones are clutter at best.
- Claiming, then leaving the profile empty. The claim gives you access. The category, description, photos, and products are where the profile starts doing its job.
What to do next
Fill in the profile in this order: category, description, contact details, location and hours, photos, then products. Our complete guide to ChatGPT business profiles covers each field and its limits.
Then audit it against your website and Google listing.
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Sources and method
Eligibility wording and the three routes come from OpenAI’s announcement of November 10, 2026. The badge, Pending status, Invite button, business list, plan upgrade prompt, Agent builder message, and name-editing limit are what we saw on Rankability’s own profile on November 11, 2026. The verification steps are the ones we went through for Rankability. The local-listing limit and the deletion limit are reported by third-party guides and aren’t confirmed by OpenAI. Businesses in ChatGPT is in beta, so the steps can change.