The SEO Jobs Market in the USA
A dated snapshot of SEO hiring, pay, and skills demand
Data as of October 2025
AI-SEO / AEO Skills Demand
Measuring
The share of SEO postings requiring AI, GEO, AEO, or LLM skills publishes with the first approved automated collection. We don't surface an estimate before it's measured.
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Average SEO Salary by Metro
Government Baseline (U.S. BLS)
Public-domain wage and employment anchors from the Bureau of Labor Statistics OEWS program, for the occupations SEO roles map to.
| Occupation | Median Wage | Employment | Projected Growth |
|---|---|---|---|
| Market Research Analysts and Marketing Specialists (13-1161) | — | — | +8% |
| Web Developers (15-1254) | — | — | +8% |
Data Table
Embeddable| Metro | Postings | Avg. Salary |
|---|---|---|
| Fremont, CA | — | $101,239 |
| New York, NY | 475 | $76,235 |
| Chicago, IL | — | $72,593 |
| Los Angeles, CA | — | $71,917 |
| Long Beach, CA | 298 | $70,626 |
| Arlington, TX | — | $64,957 |
| Garland, TX | — | $64,737 |
| Dallas, TX | — | $64,670 |
| Plano, TX | — | $64,573 |
| Irving, TX | 256 | $63,929 |
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Methodology
This study is a dated snapshot, not a real-time ticker. Data is collected monthly, validated, and only published after human review. The figures above are as of October 2025.
Sources
- Adzuna API — posting volume, salaries, geographic breakdown, salary history, and top hiring companies. Job-market data powered by Adzuna.
- U.S. Bureau of Labor Statistics (BLS) OEWS — government wage and employment baseline (public domain).
Occupation codes (BLS baseline)
- 13-1161 — Market Research Analysts and Marketing Specialists
- 15-1254 — Web Developers
AI-SEO skills-demand metric
The share of sampled SEO postings whose description requires AI, GEO, AEO, or LLM skills (e.g. Generative Engine Optimization, Answer Engine Optimization, ChatGPT, Gemini, AI Overviews, prompt engineering). Year-over-year is reported in percentage points.
Validation
Each snapshot is screened before a draft is created: low-volume metros and implausible or null salaries are rejected, and large year-over-year swings are flagged for review. A failing check blocks publication rather than surfacing a bad stat.
These are baseline figures from the 2025 Rankability SEO Jobs study. They are replaced automatically once the first human-approved automated snapshot is published.
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