Auditing a ChatGPT business profile by hand means opening three places at once: the profile, your website, and your Google listing. Then you compare a name, an address, a phone number, hours, and a description across all of them.
It’s tedious, and it’s exactly the kind of work a browser agent does well. We wrote a prompt for Claude’s browser extension that runs the whole comparison and reports what to fix, in priority order.
Here’s what it checks, how to run it, and what to do with the report.
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What you need
- A claimed business profile in ChatGPT’s Business Hub
- The Claude browser extension for Chrome
- The audit prompt, which is in the free kit
If you don’t use the Claude extension, work through the ChatGPT business profile audit checklist by hand. It covers the same ground.
What the prompt does
The prompt tells Claude to read, compare, and report. It doesn’t change anything.
It reads seven places:
- The Overview page: name, address, verification badge, website access, and insights.
- The editor: the About, Contact, Photos, Location, and Hours tabs, plus the profile preview.
- Products: the Feeds, Upload history, and Issues tabs.
- Agent builder: whether an agent exists or the feature is unavailable.
- The business list: any other profiles on the account.
- Your website: the main pages, the schema markup, and robots.txt.
- Your Google listing.
It checks nine things:
| Check | What it looks for |
|---|---|
| Risk and trust | Verified, real name, no duplicate profiles |
| Consistency | Name, address, phone, hours, and website match across all sources |
| Links | Every link loads over HTTPS and lands on the right page |
| Category | The single category fits and agrees with Google |
| Description | Says what, for whom, and where, in 300 characters or fewer |
| Product feed | Processed, no issues, prices match the live site |
| Website support | Schema is present and OpenAI’s crawlers aren’t blocked |
| Business agent | Exists and answers common questions, if you’re eligible |
| Photos | The cover works, and every photo survives a square crop |
It returns a report with:
- One sentence on the overall state, plus your insights numbers with the date
- A table with a result for each check, quoting the actual values it found
- A numbered list of fixes in priority order
- Anything it couldn’t verify, and why
How to run it
- Open ChatGPT’s Business Hub in Chrome and sign in.
- Open the Claude extension on that tab.
- Paste the prompt.
- Replace the parts in brackets: your business, your website, your Google listing, and your type of business. Each one is optional.
- Let it run, then read the report.
The “type of business” line does real work. It tells Claude whether a missing storefront photo or LocalBusiness schema is a problem or expected. An online-only software company shouldn’t be marked down for having no exterior shot.
Why the prompt is read-only
The prompt tells Claude not to save, submit, upload, delete, or change any setting, and to leave a page without saving if a Save button is active.
That rule comes from experience. When we had Claude apply fixes to our own profile, two things happened that nobody had approved in advance. The description we’d agreed on was trimmed to fit the 300-character limit. And saving the address opened a map-pin confirmation that had to be answered.
Neither caused harm. Both are reasons to keep the audit separate from the fixes. Read the report first, then decide what to change.
What to do with the report
Work down the fix list in order. In our own audit, the top items were:
- Rewrite the description to say who the product is for.
- Replace the photos.
- Add Offer schema to the pricing page.
- Align the Google listing with the profile.
Only the description was fixed in the editor that day, along with the address unit from further down the list. Photos are uploaded in the editor too, but needed new image files first. The schema and the Google listing needed work outside the profile. Expect the same split: the audit finds problems across your whole presence, and the profile editor reaches only some of them.
After the audit, the prompt asks whether you want fixes drafted. Say yes to drafts. Review each one before it’s applied, and apply address and category changes yourself.
Limits to keep in mind
- It reports what it saw. If a page didn’t load or a field wasn’t visible, the report should say so. Treat “couldn’t check” as a to-do, not a pass.
- Crawler access is tested by user agent. That tells you what robots.txt allows. It doesn’t prove what OpenAI’s crawlers experience from their own addresses.
- Three things aren’t defects. On our profile, the business name couldn’t be edited, the address couldn’t be hidden, and the Get directions button always showed. The prompt notes those without marking you down.
- It was built on one profile. We’ve run it on Rankability’s, an online-only software company. A local storefront may surface cases we haven’t seen.
The reasoning behind each check is in our ChatGPT business profiles guide.
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Sources and method
We wrote the prompt after auditing Rankability’s own verified profile on November 11, 2026, and revised it as Business Hub’s limits became clear. We’ve since run the kit version on the same profile. The checks apply established practice for business listings. None is a confirmed ChatGPT ranking factor. Claude is a product of Anthropic, and ChatGPT is a product of OpenAI. Rankability isn’t affiliated with either.