Business Hub gives you three numbers about your business in ChatGPT: Mentions, Profile views, and Website clicks. They look like the visibility data everyone has been asking OpenAI for.
They’re a real step forward. They’re also narrower than they look. According to the page code, one of them isn’t supported for non-local businesses. One doesn’t mean what its name suggests, and all three stay blank until you pass a threshold.
Below is what each number counts, in the wording of the page code where we have it, and what you’ll still need to measure yourself.
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Where to find them
The Overview page in Business Hub shows the three metrics for the last 7 or 28 days. They sit under a Brand insights tab, with a separate Agent insights tab for businesses that have a Business Agent.
What each metric counts
The definitions below are from the text in the code that the Business Hub page loads.
| Metric | Definition | What to keep in mind |
|---|---|---|
| Mentions | ”Number of times your business appeared in ChatGPT responses, including citations.” | It combines being named and being cited into one number. |
| Profile views | ”Number of times people opened your business profile in ChatGPT.” | The code marks this as unsupported for non-local businesses. |
| Website clicks | ”Number of recorded clicks on links to your website in ChatGPT. Clicks don’t confirm website visits or conversions.” | A click is not a visit. |
Mentions includes citations
This is the one to read carefully. A mention, where ChatGPT names your business, and a citation, where it uses your page as a source, are different things. Your brand can be named in an answer that cites only third-party sites. Your page can be cited in an answer that never names you.
By that definition, Business Hub rolls both into Mentions. So a rising number doesn’t tell you which one is happening.
One third-party guide describes mentions differently for online businesses, saying the count reflects references to the website and not the brand name alone. That doesn’t match the definition we read, and OpenAI hasn’t clarified it. Treat the exact scope as unsettled.
Profile views may not apply to you
The code marks profile views as unsupported for non-local businesses. If you’re an online-only business and the number stays blank, that may be why.
Website clicks aren’t sessions
The definition in the page code says a click doesn’t confirm a visit or a conversion. Don’t expect this number to match your analytics. Use it as a direction, and measure visits on your own site.
Why you might see a dash
A metric shows a dash until there’s enough activity. Our Overview page said: “Once there are enough mentions, you’ll see trends here.”
OpenAI says the insights are aggregated and only available when there are enough conversations or interactions to meet certain thresholds. It doesn’t publish the thresholds.
Two things follow:
- A dash is unknown, not zero. It doesn’t mean nobody mentioned you.
- Small and new businesses may see dashes for a while.
The code also notes that data is daily, in UTC, and that unknown counts appear as gaps. A gap in a chart is missing data, not a bad day.
Discovery topics
OpenAI also describes discovery topics: common themes across conversations where your website is cited. The page code names a “Top 5 discovery topics” panel.
It’s the closest thing to query data a business gets from ChatGPT. It’s themes, though, not the prompts people typed.
What the insights don’t tell you
- Which prompts mention you. You get a count, not the questions.
- What ChatGPT said about you. There’s no answer text, so you can’t check for accuracy.
- Who else was named. Nothing about competitors.
- Any other platform. It’s ChatGPT only.
- Individual conversations. OpenAI says it doesn’t share users’ conversations or agent chats with businesses.
Those gaps are deliberate, and reasonable. They also mean the insights can tell you that something changed without telling you what.
How to fill the gaps
Pick a fixed set of prompts your customers would actually ask, and check them on a schedule. For each one, record whether your business was named, whether your pages were cited, and who else appeared.
You can do that by hand. Our guide on how to track brand mentions in ChatGPT covers a manual workflow.
In Rankability, a tracking project with ChatGPT enabled captures the answer for each tracked prompt. Under the report’s AI tab, the Answers view marks each one Mentioned, Cited as source, or Not mentioned, so the two things Business Hub combines stay separate. When ChatGPT returns local business results with an answer, the report lists those businesses in the order they were returned.
Each capture is one result for one prompt, platform, location, and scan. It isn’t a statement about every answer ChatGPT can produce, so compare repeated scans before you call something a trend. The Help Center has the details on reading AI answers.
What to do now
- Open Overview and record all three numbers with today’s date, even if they’re dashes.
- Check again in a week.
- Write down the date of every profile change, so you can read later numbers against it.
- Choose your prompts and start tracking them.
Do step 1 before you change anything else. A baseline you didn’t record can’t be recovered.
Insights are one page of Business Hub. Our complete guide to ChatGPT business profiles covers the rest.
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Sources and method
The metric definitions, the note on non-local businesses, and the discovery topics panel come from the code the Business Hub page loads in the browser, read on November 11, 2026. Code shows what has been built, which isn’t always what is switched on. The dash message and the 7 and 28 day ranges are what we saw on Rankability’s own profile that day. The privacy and threshold statements are from OpenAI’s announcement of November 10, 2026.