The ChatGPT business profile editor is thin today. Five tabs, one category, no services list, no logo field.
The code behind it is not. The JavaScript that the Business Hub page loads names fields, buttons, and sections that the editor doesn’t show yet.
That’s useful if you want to prepare, and risky if you treat it as a roadmap. So here’s what the code names, what we’d get ready now, and where we’d stop short of assuming.
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First, what this is and isn’t
We read the code that a signed-in browser downloads when it opens Business Hub. We didn’t call any private data endpoints.
Code shows what’s been built. It doesn’t show what’s switched on, for whom, or when. A field named in the code might launch next week, launch for one business type only, or never launch.
Everything below was read on November 11, 2026, from one account with one business type, a software company. Another business type may load different code.
Logo and cover photo fields
The editor has no logo field today. Photos are cropped to squares, and the first one acts as the cover.
The code names a Business logo field and an optional Cover photo field, with recommended sizes:
- Logo: 300 x 300 px
- Cover photo: 1200 x 400 px
What we’d do now: have a clean square logo and a wide cover image ready. Until the fields appear, keep adding your logo as a photo. Our ChatGPT profile photo guide covers what works today.
Buttons named in the code
The public profile showed us three buttons: Get directions, View website, and Call.
The code names six:
- Reserve
- View menu
- Order online
- Get directions
- View website
- Call
Reserve, View menu, and Order online point at restaurants and other local businesses. That fits third-party reports that local listings are being handled differently from online ones.
What we’d do now: if you take bookings or orders online, make sure those links are current and work on mobile. They’re the links a button would need.
Sections named in the code
The code names sections the editor doesn’t have:
- Attributes
- Services
- Social profiles
- Frequently asked questions
- More from the business
A services section is the notable one. Today the single category and a 300-character description are the only places to say what you do.
What we’d do now:
- Write a clean services list: one entry per service, in the words a customer uses, with a one-line description.
- Write eight to ten real customer questions with short, factual answers.
- Check that your social profile links are current.
All three are worth having on your website anyway. If the sections launch, you paste them in.
Delivery and returns policies
For online stores, the code describes structured commerce policies.
Delivery: unavailable, paid, free on all orders, or free over an amount.
Returns: not accepted, within a number of days, or no time limit, each either free or with fees.
That suggests stores may be shown side by side on those terms.
What we’d do now: make sure your delivery and returns pages state the terms plainly, in a sentence someone could quote. Vague policies are hard to structure.
Agent reporting
The code names three metrics for Business Agents: conversations, multi-turn conversations, and product clicks, covering “ads and organic conversations”. It also names reporting for intents, quality, improvements, and a target.
Most businesses can’t build an agent yet. See ChatGPT Business Agents: who’s eligible.
Feed and store connections
The code references feed features beyond a one-time upload: hosted URLs with scheduled runs, SFTP, and archiving. Hosted URL and SFTP are already offered in the feed setup screen.
It also references Shopify connections, which matches OpenAI’s statement that Shopify merchants can connect their store, and ad account connections, which matches its statement that an agent can be the destination for ChatGPT ads.
What we wouldn’t do
- Don’t tell a client a feature is coming on a date. Nothing in the code gives one.
- Don’t build a strategy around a section that isn’t live. Prepare the content. Don’t bet on the field.
- Don’t assume every business gets every feature. Reserve and View menu clearly aren’t meant for a software company.
What to prepare, in order
| Prepare | Why it’s worth doing regardless |
|---|---|
| Square logo and wide cover image | You need both for other listings |
| Services list with one-line descriptions | It improves your website today |
| Customer questions and answers | They belong on your site already |
| Working booking and ordering links | They affect conversions now |
| Plain delivery and returns terms | Customers ask for them |
Each item pays off on your own website whether or not the profile field ever launches. That’s the test we’d apply to anything you prepare from this list.
Our guide to ChatGPT business profiles as they are today covers what the editor supports now.
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Sources and method
Every feature here was named in the code the Business Hub page loads in the browser, read on November 11, 2026, from one account for a software company. No private data endpoints were called. A name in the code shows that something exists there. It doesn’t confirm how it behaves, who will get it, or whether it will launch. The three live buttons and the missing logo field are what we saw on Rankability’s own profile that day. The Shopify and ads statements are from OpenAI’s announcement of November 10, 2026.