Nathan Gotch is the founder and CEO of Rankability and Search OS, and is widely known in the SEO industry simply as “Gotch.” He discovered SEO in 2011 while trying to grow traffic to his baseball pitching website and has since built multiple businesses around SEO, digital marketing, software, and training.
Over the last decade, Nathan has led hundreds of successful SEO and AI search campaigns in some of the most competitive industries, including SaaS, B2B, and legal. He built Gotch SEO Academy, now Search OS, authored The SEO Entrepreneur, and is the author of the upcoming book AI SEO for Dummies.
He has also been cited by Semrush, Ahrefs, Search Engine Journal, and Forbes, and regularly shares insights on SEO, AI search, and entrepreneurship through speaking, writing, and content creation.
Nathan practices what he teaches. Through his companies, products, and personal brand, he helps agencies and marketers get better results with stronger systems, better execution, and modern tools built for today’s search environment, including software for AI search visibility tracking.