Badge Guidelines

Rankability Certified Agency Badge Guidelines

Download the official badge artwork and follow these guidelines so the Rankability Certified Agency badge stays consistent, recognizable, and trusted everywhere it appears.

If your agency holds active Rankability Certified Agency status, you may use the badge on your website, in proposals, on sales decks, in case studies, and in other approved marketing materials.

The badge is a public signal of trust. Following these guidelines protects both your agency and the meaning of the certification for everyone in the program.

Download the badge

Three variants, available as transparent SVGs (recommended — scales crisply at any size) or PNGs. Right-click and save, or use a download button under each.

Rankability Certified Agency badge — Blue wordmark

Blue wordmark

Use on white or light backgrounds. This is the default badge for most websites and proposals.

Rankability Certified Agency badge — White wordmark

White wordmark

Use on dark backgrounds, photo overlays, or any surface where the blue badge would lack contrast.

Rankability Certified Agency badge — Square icon

Square icon

Use as a favicon, social-profile avatar, app tile, or anywhere a square format is required.

Embed snippet for your website

Paste this HTML wherever you want the badge to appear. Replace your-agency-slug with the slug from your public profile URL so visitors who click the badge land on your verified Rankability profile.

HTML
<a href="https://www.rankability.com/certified-agencies/your-agency-slug/" target="_blank" rel="noopener">
  <img
    src="https://www.rankability.com/assets/badges/rankability-certified-agency-blue.svg"
    alt="Rankability Certified Agency"
    width="160"
    loading="lazy"
  />
</a>

The badge must always link back to your Rankability Certified Agency profile.

Usage rules

Do

  • Use the badge while your certification is active and your agency is in good standing.
  • Display the badge at a minimum width of 100 px so the wordmark stays legible.
  • Keep clear space around the badge equal to at least the height of the "R" mark on all sides.
  • Always link the badge back to your public Rankability Certified Agency profile.
  • Use the white wordmark variant on dark backgrounds and the blue variant on light backgrounds.

Don't

  • Don't recolor, rotate, distort, crop, or otherwise alter the badge artwork.
  • Don't recreate the badge from scratch or substitute a different typeface.
  • Don't add effects like drop shadows, gradients, outlines, or glows.
  • Don't combine the badge with other logos to imply a partnership, reseller status, or endorsement beyond active certification.
  • Don't continue using the badge after your certification becomes inactive — usage rights are revoked when certification lapses.

For full eligibility rules, what happens when certification becomes inactive, and approved badge uses, see the Certified Agency Program Rules.

Manage your badge inside Rankability

Certified agencies can grab the embed snippet, copy a verified profile link, and download the asset kit directly from their account dashboard.